{"id":16628,"date":"2026-08-24T18:06:39","date_gmt":"2026-08-24T11:06:39","guid":{"rendered":"https:\/\/school.inti.foundation\/?p=16628"},"modified":"2026-10-01T15:37:24","modified_gmt":"2026-10-01T08:37:24","slug":"thuong-hieu-tuyen-dung-la-gi","status":"publish","type":"post","link":"https:\/\/school.inti.foundation\/en\/thuong-hieu-tuyen-dung-la-gi\/","title":{"rendered":"What Is Employer Branding \u2014 And Why Great Candidates Choose You Before You Can Choose Them"},"content":{"rendered":"<p><strong>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer brand) l\u00e0 t\u1ed5ng h\u00f2a nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac v\u00e0 ni\u1ec1m tin m\u00e0 \u1ee9ng vi\u00ean \u2014 c\u1ea3 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i t\u1ed5 ch\u1ee9c \u2014 d\u00e0nh cho b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t n\u01a1i \u0111\u00e1ng l\u00e0m vi\u1ec7c.<\/strong> N\u00f3i ng\u1eafn h\u01a1n: \u0111\u00f3 l\u00e0 danh ti\u1ebfng c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u00e2n t\u00e0i, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng kh\u00f4ng ph\u1ea3i b\u1eb1ng t\u1edd JD (job description) m\u00e0 b\u1eb1ng m\u1ecdi th\u1ee9 b\u1ea1n th\u1ec3 hi\u1ec7n ra th\u1ebf gi\u1edbi m\u1ed7i ng\u00e0y.<\/p>\n<p>V\u00e0 \u0111\u00e2y l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng suy ngh\u0129: ng\u01b0\u1eddi t\u00e0i th\u01b0\u1eddng \u0111\u00e3 bi\u1ebft h\u1ecd c\u00f3 mu\u1ed1n l\u00e0m vi\u1ec7c v\u1edbi b\u1ea1n hay kh\u00f4ng \u2014 tr\u01b0\u1edbc khi b\u1ea1n k\u1ecbp \u0111\u0103ng tin tuy\u1ec3n d\u1ee5ng.<\/p>\n<h2>1. Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng Kh\u00f4ng Ph\u1ea3i L\u00e0 B\u1ed9 \u1ea2nh \u0110\u1eb9p Tr\u00ean LinkedIn<\/h2>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng \u0111\u1ea7u t\u01b0 kh\u00e1 nhi\u1ec1u v\u00e0o nh\u1eefng b\u1ed9 \u1ea3nh v\u0103n ph\u00f2ng lung linh, nh\u1eefng d\u00f2ng ch\u1eef &#8220;m\u00f4i tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng, tr\u1ebb trung, s\u00e1ng t\u1ea1o&#8221; \u0111\u01b0\u1ee3c ch\u1ec9nh chu tr\u00ean fanpage. V\u00e0 r\u1ed3i v\u1eabn th\u1eafc m\u1eafc t\u1ea1i sao h\u1ed3 s\u01a1 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n l\u1edbn kh\u00f4ng \u0111\u00fang v\u1edbi k\u1ef3 v\u1ecdng, c\u00f2n nh\u1eefng ng\u01b0\u1eddi b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n g\u1eb7p th\u00ec\u2026 h\u1ecd kh\u00f4ng n\u1ed9p.<\/p>\n<p>B\u1edfi v\u00ec th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng kh\u00f4ng s\u1ed1ng \u1edf b\u1ed9 \u1ea3nh. N\u00f3 s\u1ed1ng trong:<\/p>\n<ul>\n<li>C\u00e1ch nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i k\u1ec3 v\u1ec1 c\u00f4ng ty v\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd \u2014 \u1edf qu\u00e1n c\u00e0 ph\u00ea, trong nh\u00f3m chat ri\u00eang.<\/li>\n<li>T\u1ed1c \u0111\u1ed9 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i c\u1ee7a b\u1ea1n sau m\u1ed7i bu\u1ed5i ph\u1ecfng v\u1ea5n \u2014 k\u1ec3 c\u1ea3 khi \u1ee9ng vi\u00ean <em>kh\u00f4ng<\/em> \u0111\u01b0\u1ee3c ch\u1ecdn.<\/li>\n<li>C\u00e2u chuy\u1ec7n m\u00e0 c\u00e1c c\u1ef1u nh\u00e2n vi\u00ean k\u1ec3 \u2014 tr\u00ean Glassdoor, tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 trong b\u1eefa c\u01a1m gia \u0111\u00ecnh.<\/li>\n<li>C\u00e1ch CEO v\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc c\u00f4ng ch\u00fang \u2014 h\u1ecd truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u g\u00ec? H\u1ecd tin v\u00e0o \u0111i\u1ec1u g\u00ec?<\/li>\n<\/ul>\n<blockquote><p><em>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u b\u1ea1n n\u00f3i v\u1ec1 m\u00ecnh \u2014 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u ng\u01b0\u1eddi kh\u00e1c c\u1ea3m nh\u1eadn khi ngh\u0129 \u0111\u1ebfn b\u1ea1n.<\/em><\/p><\/blockquote>\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y kh\u00f4ng nh\u1ecf. N\u00f3 l\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c li\u00ean t\u1ee5c ch\u1eadt v\u1eadt t\u00ecm ng\u01b0\u1eddi v\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c m\u00e0 ng\u01b0\u1eddi t\u00e0i ch\u1ee7 \u0111\u1ed9ng g\u00f5 c\u1eeda.<\/p>\n<h2>2. \u1ee8ng Vi\u00ean Gi\u1ecfi &#8220;Nghi\u00ean C\u1ee9u&#8221; B\u1ea1n T\u1eeb Tr\u01b0\u1edbc R\u1ea5t L\u00e2u<\/h2>\n<p>M\u1ed9t \u1ee9ng vi\u00ean th\u1ef1c s\u1ef1 xu\u1ea5t s\u1eafc \u2014 ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn, kh\u00f4ng c\u1ea7n vi\u1ec7c l\u00e0m kh\u1ea9n c\u1ea5p \u2014 kh\u00f4ng h\u00e0nh x\u1eed nh\u01b0 ng\u01b0\u1eddi \u0111i xin vi\u1ec7c. H\u1ecd h\u00e0nh x\u1eed nh\u01b0 nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang th\u1ea9m \u0111\u1ecbnh m\u1ed9t c\u01a1 h\u1ed9i.<\/p>\n<p>H\u1ecd \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a l\u00e3nh \u0111\u1ea1o. H\u1ecd nghe podcast, xem video, theo d\u00f5i c\u00e1ch c\u00f4ng ty \u1ee9ng x\u1eed trong kh\u1ee7ng ho\u1ea3ng. H\u1ecd h\u1ecfi ng\u01b0\u1eddi quen b\u00ean trong. H\u1ecd \u0111\u1ecdc review. V\u00e0 \u0111\u1ebfn khi ng\u1ed3i v\u00e0o gh\u1ebf ph\u1ecfng v\u1ea5n, trong \u0111\u1ea7u h\u1ecd \u0111\u00e3 c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh kh\u00e1 r\u00f5 r\u00e0ng v\u1ec1 b\u1ea1n.<\/p>\n<p>C\u00e2u h\u1ecfi \u0111\u1eb7t ra: h\u00ecnh \u1ea3nh \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u, v\u00e0 b\u1ea1n c\u00f3 ch\u1ee7 \u0111\u1ed9ng \u0111\u1ecbnh h\u00ecnh n\u00f3 kh\u00f4ng?<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh, th\u1ecb tr\u01b0\u1eddng s\u1ebd t\u1ef1 k\u1ec3 \u2014 v\u00e0 c\u00e2u chuy\u1ec7n \u0111\u00f3 ch\u01b0a ch\u1eafc \u0111\u00fang v\u1edbi th\u1ef1c t\u1ebf, ch\u01b0a ch\u1eafc \u0111\u1eb9p, v\u00e0 g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi t\u00e0i.<\/p>\n<h2>3. Ba T\u1ea7ng C\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng<\/h2>\n<p>\u0110\u1ec3 d\u1ec5 th\u1ef1c h\u00e0nh, c\u00f3 th\u1ec3 nh\u00ecn employer brand qua ba t\u1ea7ng t\u1eeb trong ra ngo\u00e0i:<\/p>\n<h3>T\u1ea7ng 1 \u2014 Tr\u1ea3i nghi\u1ec7m th\u1eadt b\u00ean trong<\/h3>\n<p>\u0110\u00e2y l\u00e0 n\u1ec1n m\u00f3ng. V\u0103n h\u00f3a th\u1ef1c s\u1ef1 c\u1ee7a t\u1ed5 ch\u1ee9c \u2014 kh\u00f4ng ph\u1ea3i b\u1ea3n m\u00f4 t\u1ea3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i treo tr\u00ean t\u01b0\u1eddng, m\u00e0 l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 x\u1ea3y ra m\u1ed7i ng\u00e0y: l\u00e3nh \u0111\u1ea1o c\u00f3 gi\u1eef l\u1eddi kh\u00f4ng, ng\u01b0\u1eddi d\u00e1m n\u00f3i th\u1eadt c\u00f3 \u0111\u01b0\u1ee3c l\u1eafng nghe kh\u00f4ng, ranh gi\u1edbi c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng c\u00f3 \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng kh\u00f4ng.<\/p>\n<p>N\u1ebfu t\u1ea7ng n\u00e0y r\u1ed7ng ho\u1eb7c \u0111ang b\u1ecb b\u00f3p m\u00e9o, m\u1ecdi n\u1ed7 l\u1ef1c branding b\u00ean ngo\u00e0i \u0111\u1ec1u s\u1ebd ph\u1ea3n t\u00e1c d\u1ee5ng \u2014 s\u1edbm mu\u1ed9n g\u00ec c\u0169ng l\u1ed9.<\/p>\n<h3>T\u1ea7ng 2 \u2014 C\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c k\u1ec3 ra ngo\u00e0i<\/h3>\n<p>Bao g\u1ed3m: n\u1ed9i dung l\u00e3nh \u0111\u1ea1o chia s\u1ebb, v\u0103n h\u00f3a n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng qua k\u00eanh c\u1ee7a c\u00f4ng ty, c\u00e1ch nh\u00e2n vi\u00ean t\u1ef1 nguy\u1ec7n n\u00f3i v\u1ec1 n\u01a1i h\u1ecd l\u00e0m vi\u1ec7c. T\u1ea7ng n\u00e0y khu\u1ebfch \u0111\u1ea1i t\u1ea7ng 1 \u2014 t\u1ed1t h\u01a1n ho\u1eb7c t\u1ec7 h\u01a1n, t\u00f9y v\u00e0o s\u1ef1 th\u1eadt b\u00ean d\u01b0\u1edbi.<\/p>\n<h3>T\u1ea7ng 3 \u2014 Tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean trong quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng<\/h3>\n<p>M\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh \u1ee9ng tuy\u1ec3n \u2014 t\u1eeb t\u1edd JD, bu\u1ed5i ph\u1ecfng v\u1ea5n, c\u00e1ch HR giao ti\u1ebfp, \u0111\u1ebfn email t\u1eeb ch\u1ed1i \u2014 \u0111\u1ec1u l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ee7ng c\u1ed1 ho\u1eb7c ph\u00e1 v\u1ee1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n.<\/p>\n<blockquote><p><em>\u1ee8ng vi\u00ean b\u1ecb t\u1eeb ch\u1ed1i nh\u01b0ng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed t\u1eed t\u1ebf s\u1ebd k\u1ec3 chuy\u1ec7n \u0111\u00f3 cho \u00edt nh\u1ea5t n\u0103m ng\u01b0\u1eddi. \u1ee8ng vi\u00ean b\u1ecb t\u1eeb ch\u1ed1i v\u00e0 b\u1ecb &#8220;b\u01a1&#8221; s\u1ebd c\u0169ng k\u1ec3 \u2014 nh\u01b0ng v\u1edbi m\u1ed9t giai \u0111i\u1ec7u kh\u00e1c h\u1eb3n.<\/em><\/p><\/blockquote>\n<h2>4. L\u00e3nh \u0110\u1ea1o L\u00e0 Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng L\u1edbn Nh\u1ea5t C\u1ee7a T\u1ed5 Ch\u1ee9c<\/h2>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u nhi\u1ec1u doanh nghi\u1ec7p b\u1ecf qu\u00ean. Ng\u01b0\u1eddi ta kh\u00f4ng ch\u1ec9 \u1ee9ng tuy\u1ec3n v\u00e0o m\u1ed9t c\u00f4ng ty \u2014 h\u1ecd \u1ee9ng tuy\u1ec3n v\u00e0o m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, m\u1ed9t t\u1ea7m nh\u00ecn, m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0 h\u1ecd tin r\u1eb1ng m\u00ecnh s\u1ebd tr\u01b0\u1edfng th\u00e0nh \u1edf \u0111\u00f3.<\/p>\n<p>M\u1ed9t CEO ho\u1eb7c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao khi xu\u1ea5t hi\u1ec7n c\u00f4ng khai v\u1edbi s\u1ef1 ch\u00e2n th\u1eadt, v\u1edbi chi\u1ec1u s\u00e2u t\u01b0 duy v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n gi\u1eefa l\u1eddi n\u00f3i v\u00e0 h\u00e0nh \u0111\u1ed9ng \u2014 t\u1ef1 \u0111\u1ed9ng tr\u1edf th\u00e0nh nam ch\u00e2m h\u00fat ng\u01b0\u1eddi t\u00e0i v\u1ec1 ph\u00eda t\u1ed5 ch\u1ee9c.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng th\u1ea5y \u0111i\u1ec1u n\u00e0y: m\u1ed9t c\u00f4ng ty quy m\u00f4 kh\u00f4ng l\u1edbn, ng\u00e2n s\u00e1ch kh\u00f4ng nhi\u1ec1u, nh\u01b0ng v\u00ec ng\u01b0\u1eddi s\u00e1ng l\u1eadp ho\u1eb7c CEO c\u00f3 ti\u1ebfng n\u00f3i \u0111\u00e1ng tin c\u1eady trong ng\u00e0nh, h\u1ed3 s\u01a1 c\u1ee7a nh\u1eefng \u1ee9ng vi\u00ean xu\u1ea5t s\u1eafc v\u1eabn t\u1ef1 nhi\u00ean ch\u1ea3y v\u1ec1 \u0111\u00f3. Kh\u00f4ng c\u1ea7n s\u0103n \u0111\u1ea7u ng\u01b0\u1eddi. Kh\u00f4ng c\u1ea7n chi nhi\u1ec1u ti\u1ec1n qu\u1ea3ng c\u00e1o tuy\u1ec3n d\u1ee5ng.<\/p>\n<p>B\u1edfi v\u00ec ng\u01b0\u1eddi t\u00e0i c\u0169ng mu\u1ed1n \u0111\u01b0\u1ee3c h\u1ecdc h\u1ecfi t\u1eeb ng\u01b0\u1eddi h\u1ecd l\u00e0m vi\u1ec7c c\u00f9ng. H\u1ecd ch\u1ecdn m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 nh\u1eadn l\u01b0\u01a1ng.<\/p>\n<h2>5. Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng V\u00e0 V\u0103n H\u00f3a T\u1ed5 Ch\u1ee9c: Hai M\u1eb7t C\u1ee7a M\u1ed9t T\u1edd Gi\u1ea5y<\/h2>\n<p>M\u1ed9t trong nh\u1eefng nh\u1ea7m l\u1eabn ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 xem th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n marketing nh\u00e2n s\u1ef1 ri\u00eang bi\u1ec7t \u2014 giao cho HR ho\u1eb7c marketing l\u00e0m, t\u00e1ch kh\u1ecfi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/p>\n<p>Th\u1ef1c ra, employer brand v\u00e0 culture l\u00e0 hai m\u1eb7t c\u1ee7a c\u00f9ng m\u1ed9t t\u1edd gi\u1ea5y. V\u0103n h\u00f3a l\u00e0 g\u00ec b\u00ean trong, th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn t\u1eeb b\u00ean ngo\u00e0i. B\u1ea1n kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1eb7t m\u00e0 kh\u00f4ng ch\u1ea1m \u0111\u1ebfn m\u1eb7t kia.<\/p>\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0: c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng b\u1eaft \u0111\u1ea7u t\u1eeb trong ph\u00f2ng h\u1ecdp c\u1ee7a ban l\u00e3nh \u0111\u1ea1o, kh\u00f4ng ph\u1ea3i t\u1eeb b\u00e0n l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i truy\u1ec1n th\u00f4ng.<\/p>\n<blockquote><p><em>V\u0103n h\u00f3a kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u b\u1ea1n thi\u1ebft k\u1ebf r\u1ed3i d\u00e1n l\u00ean t\u01b0\u1eddng. V\u0103n h\u00f3a l\u00e0 t\u1ed5ng h\u00f2a nh\u1eefng quy\u1ebft \u0111\u1ecbnh nh\u1ecf \u0111\u01b0\u1ee3c \u0111\u01b0a ra m\u1ed7i ng\u00e0y \u2014 khi kh\u00f4ng ai nh\u00ecn.<\/em><\/p><\/blockquote>\n<h2>6. B\u1ed1n T\u00edn Hi\u1ec7u \u0110\u1ec3 Nh\u1eadn Ra Th\u01b0\u01a1ng Hi\u1ec7u Tuy\u1ec3n D\u1ee5ng C\u1ee7a B\u1ea1n \u0110ang Y\u1ebfu<\/h2>\n<ol>\n<li><strong>T\u1ef7 l\u1ec7 t\u1eeb ch\u1ed1i offer cao<\/strong> \u2014 \u1ee9ng vi\u00ean v\u01b0\u1ee3t qua to\u00e0n b\u1ed9 v\u00f2ng ph\u1ecfng v\u1ea5n r\u1ed3i t\u1eeb ch\u1ed1i offer, th\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn n\u01a1i kh\u00e1c t\u1eeb tr\u01b0\u1edbc.<\/li>\n<li><strong>H\u1ed3 s\u01a1 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00f4ng nh\u01b0ng kh\u00f4ng \u0111\u00fang ch\u1ea5t<\/strong> \u2014 t\u1edd JD thu h\u00fat s\u1ed1 l\u01b0\u1ee3ng nh\u01b0ng kh\u00f4ng thu h\u00fat \u0111\u00fang ng\u01b0\u1eddi.<\/li>\n<li><strong>Nh\u00e2n vi\u00ean gi\u1ecfi \u00edt gi\u1edbi thi\u1ec7u b\u1ea1n b\u00e8 v\u1ec1<\/strong> \u2014 referral th\u1ea5p l\u00e0 d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng nh\u1ea5t r\u1eb1ng tr\u1ea3i nghi\u1ec7m b\u00ean trong ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 ng\u01b0\u1eddi ta t\u1ef1 h\u00e0o chia s\u1ebb.<\/li>\n<li><strong>L\u00e3nh \u0111\u1ea1o g\u1ea7n nh\u01b0 v\u1eafng b\u00f3ng tr\u00ean kh\u00f4ng gian c\u00f4ng c\u1ed9ng<\/strong> \u2014 kh\u00f4ng c\u00f3 ti\u1ebfng n\u00f3i, kh\u00f4ng c\u00f3 quan \u0111i\u1ec3m r\u00f5 r\u00e0ng, kh\u00f4ng \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n g\u00ec \u0111\u1ec3 ng\u01b0\u1eddi t\u00e0i t\u00ecm \u0111\u1ebfn.<\/li>\n<\/ol>\n<h2>7. Th\u1ef1c H\u00e0nh Ngay \u2014 B\u00e0i T\u1eadp 5 Ph\u00fat Cho L\u00e3nh \u0110\u1ea1o<\/h2>\n<p>B\u00e0i t\u1eadp n\u00e0y kh\u00f4ng c\u1ea7n c\u00f4ng c\u1ee5, kh\u00f4ng c\u1ea7n h\u1ecdp nh\u00f3m. Ch\u1ec9 c\u1ea7n m\u1ed9t t\u1edd gi\u1ea5y v\u00e0 s\u1ef1 th\u00e0nh th\u1eadt.<\/p>\n<p><strong>B\u01b0\u1edbc 1 (1 ph\u00fat):<\/strong> Vi\u1ebft xu\u1ed1ng c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y \u2014 <em>&#8220;N\u1ebfu m\u1ed9t \u1ee9ng vi\u00ean gi\u1ecfi Google t\u00ean b\u1ea1n ho\u1eb7c t\u00ean c\u00f4ng ty b\u1ea1n ngay l\u00fac n\u00e0y, h\u1ecd s\u1ebd t\u00ecm th\u1ea5y g\u00ec?&#8221;<\/em> Li\u1ec7t k\u00ea kh\u00f4ng c\u1ea7n \u0111\u1eb9p, c\u1ee9 th\u1eadt.<\/p>\n<p><strong>B\u01b0\u1edbc 2 (2 ph\u00fat):<\/strong> Vi\u1ebft xu\u1ed1ng c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u2014 <em>&#8220;\u0110i\u1ec1u g\u00ec khi\u1ebfn nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi nh\u1ea5t c\u1ee7a b\u1ea1n \u1edf l\u1ea1i \u2014 kh\u00f4ng ph\u1ea3i v\u00ec l\u01b0\u01a1ng, m\u00e0 v\u00ec \u0111i\u1ec1u h\u1ecd tin?&#8221;<\/em> N\u1ebfu b\u1ea1n kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c ngay, \u0111\u00f3 l\u00e0 t\u00edn hi\u1ec7u \u0111\u00e1ng ch\u00fa \u00fd.<\/p>\n<p><strong>B\u01b0\u1edbc 3 (2 ph\u00fat):<\/strong> \u0110\u1eb7t hai danh s\u00e1ch \u0111\u00f3 c\u1ea1nh nhau. Kho\u1ea3ng c\u00e1ch gi\u1eefa &#8220;nh\u1eefng g\u00ec \u1ee9ng vi\u00ean th\u1ea5y t\u1eeb ngo\u00e0i nh\u00ecn v\u00e0o&#8221; v\u00e0 &#8220;nh\u1eefng g\u00ec ng\u01b0\u1eddi b\u00ean trong th\u1ef1c s\u1ef1 tin&#8221; \u2014 ch\u00ednh l\u00e0 kho\u1ea3ng c\u00e1ch b\u1ea1n c\u1ea7n thu h\u1eb9p.<\/p>\n<p>Kh\u00f4ng c\u1ea7n l\u00e0m t\u1ea5t c\u1ea3 c\u00f9ng m\u1ed9t l\u00fac. Ch\u1ec9 c\u1ea7n nh\u00ecn th\u1ea5y kho\u1ea3ng c\u00e1ch l\u00e0 \u0111\u00e3 b\u1eaft \u0111\u1ea7u.<\/p>\n<h2>8. B\u1eaft \u0110\u1ea7u T\u1eeb \u0110\u00e2u, N\u1ebfu B\u1ea1n Mu\u1ed1n X\u00e2y D\u1ef1ng L\u1ea1i?<\/h2>\n<p>Kh\u00f4ng c\u00f3 c\u00f4ng th\u1ee9c n\u00e0o ho\u00e0n h\u1ea3o cho m\u1ecdi t\u1ed5 ch\u1ee9c. Nh\u01b0ng c\u00f3 m\u1ed9t th\u1ee9 t\u1ef1 logic \u0111\u00e1ng tham kh\u1ea3o:<\/p>\n<ol>\n<li><strong>L\u1eafng nghe tr\u01b0\u1edbc<\/strong> \u2014 ph\u1ecfng v\u1ea5n n\u1ed9i b\u1ed9 (exit interview, stay interview) \u0111\u1ec3 hi\u1ec3u th\u1ef1c s\u1ef1 ng\u01b0\u1eddi trong c\u00f4ng ty \u0111ang c\u1ea3m nh\u1eadn g\u00ec.<\/li>\n<li><strong>\u0110\u1ecbnh ngh\u0129a l\u1ea1i EVP (Employee Value Proposition)<\/strong> \u2014 kh\u00f4ng ph\u1ea3i danh s\u00e1ch ph\u00fac l\u1ee3i, m\u00e0 l\u00e0 l\u00fd do s\u00e2u h\u01a1n khi\u1ebfn ng\u01b0\u1eddi ta mu\u1ed1n g\u1eafn b\u00f3 v\u00e0 ph\u00e1t tri\u1ec3n \u1edf \u0111\u00e2y.<\/li>\n<li><strong>\u0110\u1ec3 l\u00e3nh \u0111\u1ea1o c\u00f3 ti\u1ebfng n\u00f3i th\u1eadt<\/strong> \u2014 kh\u00f4ng c\u1ea7n ho\u00e0n h\u1ea3o, c\u1ea7n ch\u00e2n th\u1eadt. M\u1ed9t b\u00e0i vi\u1ebft chia s\u1ebb g\u00f3c nh\u00ecn th\u1eadt c\u1ee7a CEO c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u01b0\u1eddi b\u00e0i PR \u0111\u00e1nh b\u00f3ng.<\/li>\n<li><strong>Ch\u0103m s\u00f3c tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean<\/strong> \u2014 \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ecdn. H\u1ecd l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u \u00e2m th\u1ea7m m\u00e0 b\u1ea1n th\u01b0\u1eddng kh\u00f4ng \u0111\u1ec3 \u00fd.<\/li>\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong> \u2014 t\u1ef7 l\u1ec7 referral, t\u1ef7 l\u1ec7 ch\u1ea5p nh\u1eadn offer, \u0111i\u1ec3m NPS n\u1ed9i b\u1ed9, review tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng. Nh\u1eefng con s\u1ed1 n\u00e0y n\u00f3i th\u1eadt h\u01a1n nhi\u1ec1u so v\u1edbi c\u1ea3m t\u00ednh.<\/li>\n<\/ol>\n<blockquote><p><em>Th\u01b0\u01a1ng tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i chi\u1ebfn tr\u01b0\u1eddng \u0111\u1ec3 gi\u00e0nh gi\u1eadt nh\u00e2n t\u00e0i b\u1eb1ng m\u1ecdi gi\u00e1 \u2014 \u0111\u00f3 l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ee7 s\u1ee9c h\u00fat \u0111\u1ec3 ng\u01b0\u1eddi t\u00e0i t\u1ef1 nguy\u1ec7n ch\u1ecdn b\u1ea1n.<\/em><\/p><\/blockquote>\n<p>Ng\u01b0\u1eddi t\u00e0i ng\u00e0y nay c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft. H\u1ecd kh\u00f4ng thi\u1ebfu c\u01a1 h\u1ed9i \u2014 h\u1ecd thi\u1ebfu n\u01a1i x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 \u0111\u1eb7t t\u00e2m huy\u1ebft. V\u00e0 h\u1ecd kh\u00e1 gi\u1ecfi trong vi\u1ec7c c\u1ea3m nh\u1eadn s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c th\u1eadt s\u1ef1 c\u00f3 chi\u1ec1u s\u00e2u v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c ch\u1ec9 \u0111ang b\u00e0y t\u1ecf b\u1ec1 m\u1eb7t.<\/p>\n<p>Kh\u00f4ng ph\u1ea3i d\u1ec5 \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111i\u1ec1u \u0111\u00f3. Nh\u01b0ng c\u00f3 th\u1ec3.<\/p>\n<p>\u2014 <strong>T\u1ea1 Minh Tu\u1ea5n (Saga)<\/strong><\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec, gi\u1ea3i th\u00edch \u0111\u01a1n gi\u1ea3n?<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer brand) l\u00e0 h\u00ecnh \u1ea3nh v\u00e0 c\u1ea3m nh\u1eadn m\u00e0 \u1ee9ng vi\u00ean v\u00e0 th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng c\u00f3 v\u1ec1 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t n\u01a1i \u0111\u00e1ng l\u00e0m vi\u1ec7c \u2014 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh qua v\u0103n h\u00f3a n\u1ed9i b\u1ed9, c\u00e1ch l\u00e3nh \u0111\u1ea1o xu\u1ea5t hi\u1ec7n, v\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m trong quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng.<\/p>\n<h3>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng kh\u00e1c g\u00ec th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng?<\/h3>\n<p>Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c; th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng h\u01b0\u1edbng \u0111\u1ebfn \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean \u2014 nh\u01b0ng c\u1ea3 hai \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb c\u00f9ng m\u1ed9t v\u0103n h\u00f3a v\u00e0 h\u1ec7 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n<h3>V\u00ec sao \u1ee9ng vi\u00ean gi\u1ecfi th\u01b0\u1eddng ch\u1ecdn n\u01a1i l\u00e0m vi\u1ec7c tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c ph\u1ecfng v\u1ea5n?<\/h3>\n<p>Ng\u01b0\u1eddi c\u00f3 n\u0103ng l\u1ef1c th\u01b0\u1eddng ch\u1ee7 \u0111\u1ed9ng nghi\u00ean c\u1ee9u t\u1ed5 ch\u1ee9c \u2014 \u0111\u1ecdc n\u1ed9i dung c\u1ee7a l\u00e3nh \u0111\u1ea1o, h\u1ecfi ng\u01b0\u1eddi quen b\u00ean trong, \u0111\u1ecdc review \u2014 v\u00e0 \u0111\u00e3 h\u00ecnh th\u00e0nh quan \u0111i\u1ec3m t\u1eeb tr\u01b0\u1edbc. \u0110\u1ebfn bu\u1ed5i ph\u1ecfng v\u1ea5n, h\u1ecd \u0111ang x\u00e1c nh\u1eadn l\u1ea1i quy\u1ebft \u0111\u1ecbnh, kh\u00f4ng ph\u1ea3i \u0111ang c\u00e2n nh\u1eafc l\u1ea7n \u0111\u1ea7u.<\/p>\n<h3>Doanh nghi\u1ec7p nh\u1ecf c\u00f3 c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng kh\u00f4ng?<\/h3>\n<p>R\u1ea5t c\u1ea7n \u2014 th\u1eadm ch\u00ed c\u00f2n c\u1ea7n h\u01a1n doanh nghi\u1ec7p l\u1edbn, v\u00ec h\u1ecd kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf t\u00ean tu\u1ed5i. 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B\u00e0i vi\u1ebft n\u00e0y \u0111i s\u00e2u v\u00e0o l\u00fd do \u1ee9ng vi\u00ean xu\u1ea5t s\u1eafc th\u01b0\u1eddng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh &#8220;c\u00f3&#8221; hay &#8220;kh\u00f4ng&#8221; t\u1eeb r\u1ea5t l\u00e2u tr\u01b0\u1edbc bu\u1ed5i ph\u1ecfng v\u1ea5n \u0111\u1ea7u ti\u00ean \u2014 v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec v\u1edbi \u0111i\u1ec1u \u0111\u00f3.<\/p>","protected":false},"author":1,"featured_media":16629,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[265,98,194,101,264],"class_list":["post-16628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-employer-branding","tag-lanh-dao","tag-nhan-su","tag-quan-tri-tinh-thuc","tag-thuong-hieu-tuyen-dung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Employer Branding\u2014and Why Great Candidates Choose You Before You Can Choose Them - Inti School of Light<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Employer Branding\u2014and Why Great Candidates Choose You Before You Can Choose Them - Inti School of Light\" \/>\n<meta property=\"og:description\" content=\"Employer branding is the image and perception talented people have of your organization before, during, and after recruitment. 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TMT T\u1ea1 Minh Tu\u1ea5n l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c h\u00e0nh t\u00e2m linh nghi\u00eam t\u00fac, \u0111i tr\u00ean con \u0111\u01b0\u1eddng c\u00e2n b\u1eb1ng gi\u1eefa v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n. Anh l\u00e0 Doanh nh\u00e2n X\u00e3 h\u1ed9i, Ch\u1ee7 t\u1ecbch TMT Group v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf cho c\u1ed9ng \u0111\u1ed3ng. Top 30 Under 30 Forbes Vi\u1ec7t Nam (2015) v\u00e0 Top 30 Under 30 Forbes Ch\u00e2u \u00c1 (2016). 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