{"id":16243,"date":"2026-06-19T20:44:32","date_gmt":"2026-06-19T13:44:32","guid":{"rendered":"https:\/\/school.inti.foundation\/xay-dung-gia-tri-cot-loi-doanh-nghiep\/"},"modified":"2026-10-01T15:21:49","modified_gmt":"2026-10-01T08:21:49","slug":"xay-dung-gia-tri-cot-loi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/school.inti.foundation\/en\/xay-dung-gia-tri-cot-loi-doanh-nghiep\/","title":{"rendered":"Building Business Core Values: Not Slogans\u2014Observable Collective Behaviors"},"content":{"rendered":"<p><strong>X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p l\u00e0 qu\u00e1 tr\u00ecnh l\u00e0m r\u00f5 nh\u1eefng h\u00e0nh vi t\u1eadp th\u1ec3 m\u00e0 t\u1ed5 ch\u1ee9c l\u1ef1a ch\u1ecdn th\u1ef1c h\u00e0nh m\u1ed7i ng\u00e0y \u2014 kh\u00f4ng ph\u1ea3i ch\u1ecdn nh\u1eefng t\u1eeb ng\u1eef \u0111\u1eb9p \u0111\u1ec3 truy\u1ec1n th\u00f4ng.<\/strong> Khi hi\u1ec3u \u0111\u00fang \u0111i\u1ec1u n\u00e0y, to\u00e0n b\u1ed9 c\u00e1ch b\u1ea1n ti\u1ebfp c\u1eadn b\u00e0i to\u00e1n v\u0103n h\u00f3a s\u1ebd thay \u0111\u1ed5i.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng ng\u1ed3i trong m\u1ed9t bu\u1ed5i workshop &#8220;\u0111\u1ecbnh v\u1ecb v\u0103n h\u00f3a&#8221; k\u00e9o d\u00e0i hai ng\u00e0y, c\u1ea3 team h\u00e0o h\u1ee9ng vi\u1ebft l\u00ean b\u1ea3ng nh\u1eefng t\u1eeb nh\u01b0 <em>Ch\u00ednh tr\u1ef1c \u2014 S\u00e1ng t\u1ea1o \u2014 Ph\u1ee5ng s\u1ef1<\/em>. R\u1ed3i nh\u1eefng t\u1eeb \u0111\u00f3 \u0111\u01b0\u1ee3c in l\u00ean poster, d\u00e1n l\u00ean t\u01b0\u1eddng v\u0103n ph\u00f2ng, \u0111\u01b0a v\u00e0o slide onboarding. V\u00e0 ba th\u00e1ng sau, m\u1ecdi th\u1ee9 v\u1eabn nh\u01b0 c\u0169. V\u1eabn l\u00e0 nh\u1eefng cu\u1ed9c h\u1ecdp kh\u00f4ng c\u00f3 k\u1ebft lu\u1eadn. V\u1eabn l\u00e0 v\u0103n h\u00f3a im l\u1eb7ng khi s\u1ebfp sai. V\u1eabn l\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa \u0111i\u1ec1u n\u00f3i v\u00e0 \u0111i\u1ec1u l\u00e0m.<\/p>\n<p>V\u1ea5n \u0111\u1ec1 kh\u00f4ng n\u1eb1m \u1edf t\u1eeb ng\u1eef b\u1ea1n ch\u1ecdn. V\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf ch\u1ed7 b\u1ea1n \u0111ang x\u00e2y t\u1eeb ngo\u00e0i v\u00e0o trong \u2014 thay v\u00ec t\u1eeb trong ra ngo\u00e0i.<\/p>\n<h2>1. Gi\u00e1 Tr\u1ecb C\u1ed1t L\u00f5i Kh\u00f4ng Ph\u1ea3i \u0110\u01b0\u1ee3c T\u1ea1o Ra \u2014 N\u00f3 \u0110\u01b0\u1ee3c Nh\u1eadn Ra<\/h2>\n<p>Nhi\u1ec1u t\u1ed5 ch\u1ee9c ti\u1ebfp c\u1eadn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u01b0 m\u1ed9t b\u00e0i to\u00e1n s\u00e1ng t\u1ea1o: &#8220;Ch\u00fang ta mu\u1ed1n tr\u1edf th\u00e0nh t\u1ed5 ch\u1ee9c nh\u01b0 th\u1ebf n\u00e0o?&#8221; C\u00e2u h\u1ecfi n\u00e0y kh\u00f4ng sai \u2014 nh\u01b0ng n\u00f3 th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi nguy\u1ec7n v\u1ecdng, kh\u00f4ng ph\u1ea3i s\u1ef1 th\u1eadt.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng th\u1ea5y: m\u1ed9t c\u00f4ng ty tuy\u00ean b\u1ed1 gi\u00e1 tr\u1ecb &#8220;Tin t\u01b0\u1edfng l\u1eabn nhau&#8221; nh\u01b0ng m\u1ecdi quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u ph\u1ea3i qua ba t\u1ea7ng ph\u00ea duy\u1ec7t. M\u1ed9t c\u00f4ng ty tuy\u00ean b\u1ed1 &#8220;D\u0169ng c\u1ea3m \u0111\u1ed5i m\u1edbi&#8221; nh\u01b0ng ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng m\u1edbi lu\u00f4n b\u1ecb h\u1ecfi ng\u01b0\u1ee3c &#8220;R\u1ee7i ro th\u1ebf n\u00e0o?&#8221; tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c h\u1ecfi &#8220;C\u01a1 h\u1ed9i l\u00e0 g\u00ec?&#8221;<\/p>\n<p>S\u1ef1 th\u1eadt l\u00e0: t\u1ed5 ch\u1ee9c n\u00e0o c\u0169ng \u0111\u00e3 <em>c\u00f3<\/em> v\u0103n h\u00f3a. C\u00e2u h\u1ecfi kh\u00f4ng ph\u1ea3i &#8220;ch\u00fang ta s\u1ebd x\u00e2y v\u0103n h\u00f3a g\u00ec?&#8221; m\u00e0 l\u00e0 &#8220;v\u0103n h\u00f3a th\u1ef1c s\u1ef1 \u0111ang v\u1eadn h\u00e0nh \u1edf \u0111\u00e2y l\u00e0 g\u00ec \u2014 v\u00e0 ch\u00fang ta c\u00f3 mu\u1ed1n gi\u1eef n\u00f3 kh\u00f4ng?&#8221;<\/p>\n<blockquote>\n<p><em>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u1eadt s\u1ef1 kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u b\u1ea1n khao kh\u00e1t tr\u1edf th\u00e0nh. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 \u0111\u1ec3 b\u1ea3o v\u1ec7 \u2014 ngay c\u1ea3 khi n\u00f3 b\u1ea5t ti\u1ec7n, ngay c\u1ea3 khi n\u00f3 t\u1ed1n k\u00e9m.<\/em><\/p>\n<\/blockquote>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p, v\u00ec th\u1ebf, l\u00e0 m\u1ed9t cu\u1ed9c ki\u1ec3m k\u00ea trung th\u1ef1c: Quan s\u00e1t t\u1ed5 ch\u1ee9c \u0111ang <em>th\u1ef1c s\u1ef1 h\u00e0nh x\u1eed<\/em> nh\u01b0 th\u1ebf n\u00e0o trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 \u2014 khi c\u00f3 xung \u0111\u1ed9t l\u1ee3i \u00edch, khi deadline \u0111\u00e8, khi ph\u1ea3i ch\u1ecdn gi\u1eefa \u0111\u00fang v\u00e0 nhanh.<\/p>\n<h2>2. T\u1eeb B\u00ean Trong Ra: L\u00e3nh \u0110\u1ea1o Ph\u1ea3i L\u00e0 Ng\u01b0\u1eddi \u0110\u1ea7u Ti\u00ean S\u1ed1ng V\u1edbi Gi\u00e1 Tr\u1ecb \u0110\u00f3<\/h2>\n<p>C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt m\u00e0 \u00edt ai mu\u1ed1n n\u00f3i th\u1eb3ng trong ph\u00f2ng h\u1ecdp: <strong>v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c l\u00e0 c\u00e1i b\u00f3ng \u0111\u01b0\u1ee3c ph\u00f3ng \u0111\u1ea1i c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o.<\/strong><\/p>\n<p>Kh\u00f4ng ph\u1ea3i c\u00e1i b\u00f3ng c\u1ee7a t\u1ea7m nh\u00ecn hay chi\u1ebfn l\u01b0\u1ee3c \u2014 m\u00e0 l\u00e0 c\u00e1i b\u00f3ng c\u1ee7a h\u00e0nh vi h\u00e0ng ng\u00e0y. C\u00e1ch b\u1ea1n ph\u1ea3n \u1ee9ng khi nghe tin x\u1ea5u. C\u00e1ch b\u1ea1n \u0111\u1ed1i x\u1eed v\u1edbi ng\u01b0\u1eddi c\u00f3 quan \u0111i\u1ec3m kh\u00e1c m\u00ecnh. C\u00e1ch b\u1ea1n x\u1eed l\u00fd khi ch\u00ednh m\u00ecnh ph\u1ea1m sai l\u1ea7m.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng th\u1ea5y \u0111i\u1ec1u n\u00e0y r\u1ea5t r\u00f5: m\u1ed9t t\u1ed5 ch\u1ee9c tuy\u00ean b\u1ed1 &#8220;H\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng&#8221; \u2014 nh\u01b0ng khi nh\u00e2n vi\u00ean th\u1ea5t b\u1ea1i, s\u1ebfp ph\u1ea3n \u1ee9ng b\u1eb1ng c\u00e1ch truy tr\u00e1ch nhi\u1ec7m thay v\u00ec h\u1ecfi &#8220;B\u00e0i h\u1ecdc l\u00e0 g\u00ec?&#8221; Ch\u1ec9 c\u1ea7n m\u1ed9t ph\u1ea3n \u1ee9ng nh\u01b0 v\u1eady, c\u1ea3 \u0111\u1ed9i ng\u1ea7m hi\u1ec3u: \u0111\u00e2y l\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a s\u1ef1 an to\u00e0n gi\u1ea3 \u2014 kh\u00f4ng ph\u1ea3i h\u1ecdc h\u1ecfi th\u1eadt.<\/p>\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u00f4i th\u01b0\u1eddng n\u00f3i v\u1edbi nh\u1eefng CEO m\u00e0 t\u00f4i l\u00e0m vi\u1ec7c c\u00f9ng: c\u00f4ng vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ee7a l\u00e3nh \u0111\u1ea1o khi x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ecbnh ngh\u0129a gi\u00e1 tr\u1ecb \u2014 m\u00e0 l\u00e0 t\u1ef1 h\u1ecfi <em>&#8220;T\u00f4i c\u00f3 th\u1ef1c s\u1ef1 s\u1ed1ng v\u1edbi \u0111i\u1ec1u n\u00e0y kh\u00f4ng?&#8221;<\/em><\/p>\n<blockquote>\n<p><em>B\u1ea1n kh\u00f4ng th\u1ec3 truy\u1ec1n \u0111i \u0111i\u1ec1u m\u00ecnh ch\u01b0a c\u00f3. V\u0103n h\u00f3a lan xu\u1ed1ng \u2014 kh\u00f4ng bao gi\u1edd lan l\u00ean.<\/em><\/p>\n<\/blockquote>\n<p>Trong <a href='https:\/\/books.inti.foundation'>c\u00e1c cu\u1ed1n s\u00e1ch c\u1ee7a th\u1ea7y Saga<\/a>, \u0111\u1eb7c bi\u1ec7t l\u00e0 <em><a href=\"https:\/\/treasury.inti.foundation\/sach\/khoi-chanh-nghiep\">Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p<\/a><\/em>, g\u00f3c nh\u00ecn n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai s\u00e2u h\u01a1n: ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o t\u1ec9nh th\u1ee9c kh\u00f4ng ph\u00e2n t\u00e1ch &#8220;con ng\u01b0\u1eddi t\u00f4i&#8221; v\u00e0 &#8220;l\u00e3nh \u0111\u1ea1o t\u00f4i&#8221; \u2014 h\u1ecd l\u00e0 m\u1ed9t. V\u00e0 ch\u00ednh s\u1ef1 to\u00e0n v\u1eb9n \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng kh\u00f4ng th\u1ec3 gi\u1ea3 m\u1ea1o c\u1ee7a v\u0103n h\u00f3a.<\/p>\n<h2>3. Gi\u00e1 Tr\u1ecb C\u1ed1t L\u00f5i Ph\u1ea3i \u0110\u01b0\u1ee3c D\u1ecbch Th\u00e0nh H\u00e0nh Vi Quan S\u00e1t \u0110\u01b0\u1ee3c<\/h2>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc k\u1ef9 thu\u1eadt m\u00e0 h\u1ea7u h\u1ebft t\u1ed5 ch\u1ee9c b\u1ecf qua \u2014 v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fd do nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb9p v\u1eabn ch\u1ec9 n\u1eb1m tr\u00ean t\u01b0\u1eddng.<\/p>\n<p>V\u1edbi m\u1ed7i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: <em>&#8220;H\u00e0nh vi c\u1ee5 th\u1ec3 n\u00e0o ch\u1ee9ng minh gi\u00e1 tr\u1ecb n\u00e0y \u0111ang s\u1ed1ng trong t\u1ed5 ch\u1ee9c \u2014 v\u00e0 h\u00e0nh vi n\u00e0o ch\u1ee9ng minh n\u00f3 \u0111ang b\u1ecb vi ph\u1ea1m?&#8221;<\/em><\/p>\n<p>V\u00ed d\u1ee5 ph\u1ed5 qu\u00e1t: N\u1ebfu t\u1ed5 ch\u1ee9c ch\u1ecdn gi\u00e1 tr\u1ecb <strong>&#8220;Trung th\u1ef1c&#8221;<\/strong>, th\u00ec:<\/p>\n<ul>\n<li>H\u00e0nh vi th\u1ec3 hi\u1ec7n: Nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng b\u00e1o c\u00e1o v\u1ea5n \u0111\u1ec1 l\u00ean tr\u01b0\u1edbc khi b\u1ecb h\u1ecfi. L\u00e3nh \u0111\u1ea1o th\u1eeba nh\u1eadn khi m\u00ecnh kh\u00f4ng bi\u1ebft. Feedback \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u1ef1c ti\u1ebfp, kh\u00f4ng qua tin \u0111\u1ed3n h\u00e0nh lang.<\/li>\n<li>H\u00e0nh vi vi ph\u1ea1m: Im l\u1eb7ng trong cu\u1ed9c h\u1ecdp r\u1ed3i n\u00f3i sau l\u01b0ng. B\u00e1o c\u00e1o \u0111\u01b0\u1ee3c &#8220;l\u00e0m \u0111\u1eb9p&#8221; tr\u01b0\u1edbc khi tr\u00ecnh s\u1ebfp. Ch\u1ec9 n\u00f3i s\u1ef1 th\u1eadt khi \u0111\u01b0\u1ee3c h\u1ecfi \u2014 kh\u00f4ng bao gi\u1edd ch\u1ee7 \u0111\u1ed9ng.<\/li>\n<\/ul>\n<p>Khi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c d\u1ecbch th\u00e0nh h\u00e0nh vi c\u1ee5 th\u1ec3 nh\u01b0 v\u1eady, n\u00f3 ng\u1eebng l\u00e0 tri\u1ebft l\u00fd \u2014 v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb. B\u1ea1n c\u00f3 th\u1ec3 tuy\u1ec3n d\u1ee5ng d\u1ef1a tr\u00ean n\u00f3, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t d\u1ef1a tr\u00ean n\u00f3, v\u00e0 quan tr\u1ecdng nh\u1ea5t: b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra ngay khi n\u00f3 \u0111ang b\u1ecb b\u1ecf qua.<\/p>\n<h2>4. Ba L\u1edbp Ki\u1ec3m Tra \u0110\u1ec3 Bi\u1ebft Gi\u00e1 Tr\u1ecb C\u00f3 Th\u1eadt Hay Kh\u00f4ng<\/h2>\n<p>T\u00f4i th\u01b0\u1eddng d\u00f9ng ba c\u00e2u h\u1ecfi n\u00e0y nh\u01b0 m\u1ed9t b\u1ed9 l\u1ecdc \u0111\u01a1n gi\u1ea3n \u2014 kh\u00f4ng c\u1ea7n workshop d\u00e0i ng\u00e0y:<\/p>\n<p><strong>L\u1edbp 1 \u2014 Gi\u00e1 tr\u1ecb c\u00f3 t\u1ed3n t\u1ea1i trong quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u00f4ng?<\/strong><br \/>\nL\u1ea7n g\u1ea7n nh\u1ea5t t\u1ed5 ch\u1ee9c ph\u1ea3i ch\u1ecdn gi\u1eefa l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n v\u00e0 \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn \u2014 b\u1ea1n ch\u1ecdn g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 n\u00f3i l\u00ean gi\u00e1 tr\u1ecb th\u1eadt h\u01a1n b\u1ea5t k\u1ef3 poster n\u00e0o.<\/p>\n<p><strong>L\u1edbp 2 \u2014 Gi\u00e1 tr\u1ecb c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 k\u1ec3 c\u1ea3 khi t\u1ed1n k\u00e9m kh\u00f4ng?<\/strong><br \/>\nC\u00f3 th\u1ec3 b\u1ea1n t\u1eebng \u0111\u1ee9ng tr\u01b0\u1edbc t\u00ecnh hu\u1ed1ng: m\u1ed9t h\u1ee3p \u0111\u1ed3ng l\u1edbn \u2014 nh\u01b0ng \u0111\u1ec3 c\u00f3 n\u00f3 b\u1ea1n ph\u1ea3i l\u00e0m \u0111i\u1ec1u \u0111i ng\u01b0\u1ee3c l\u1ea1i \u0111i\u1ec1u m\u00ecnh tuy\u00ean b\u1ed1. L\u00fac \u0111\u00f3, b\u1ea1n l\u00e0m g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 l\u00e0 d\u1eef li\u1ec7u v\u0103n h\u00f3a th\u1eadt.<\/p>\n<p><strong>L\u1edbp 3 \u2014 Gi\u00e1 tr\u1ecb c\u00f3 \u0111\u01b0\u1ee3c th\u1ef1c thi \u0111\u1ed3ng \u0111\u1ec1u \u1edf m\u1ecdi c\u1ea5p kh\u00f4ng?<\/strong><br \/>\nN\u1ebfu nh\u00e2n vi\u00ean b\u1ecb k\u1ef7 lu\u1eadt v\u00ec vi ph\u1ea1m m\u1ed9t gi\u00e1 tr\u1ecb, nh\u01b0ng l\u00e3nh \u0111\u1ea1o c\u1ea5p cao vi ph\u1ea1m \u0111i\u1ec1u \u0111\u00f3 m\u00e0 kh\u00f4ng c\u00f3 h\u1ec7 qu\u1ea3 \u2014 t\u1ed5 ch\u1ee9c \u0111ang truy\u1ec1n \u0111i m\u1ed9t th\u00f4ng \u0111i\u1ec7p r\u1ea5t r\u00f5: gi\u00e1 tr\u1ecb ch\u1ec9 \u00e1p d\u1ee5ng cho ng\u01b0\u1eddi y\u1ebfu h\u01a1n. V\u0103n h\u00f3a \u0111\u00f3 s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh v\u0103n h\u00f3a c\u1ee7a s\u1ef1 gi\u1ea3 d\u1ed1i c\u00f3 t\u1ed5 ch\u1ee9c.<\/p>\n<blockquote>\n<p><em>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u b\u1ea1n n\u00f3i trong ng\u00e0y \u0111\u1ea7u onboarding. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u ng\u01b0\u1eddi m\u1edbi quan s\u00e1t trong 90 ng\u00e0y \u0111\u1ea7u v\u00e0 t\u1ef1 k\u1ebft lu\u1eadn m\u00e0 kh\u00f4ng ai n\u00f3i cho h\u1ecd.<\/em><\/p>\n<\/blockquote>\n<h2>5. Quy Tr\u00ecnh X\u00e2y T\u1eeb B\u00ean Trong Ra \u2014 B\u1ed1n B\u01b0\u1edbc Th\u1ef1c Ti\u1ec5n<\/h2>\n<p>Kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c duy nh\u1ea5t. Nh\u01b0ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0 khung t\u00f4i th\u1ea5y ho\u1ea1t \u0111\u1ed9ng nh\u1ea5t qu\u00e1n, b\u1ea5t k\u1ec3 quy m\u00f4 t\u1ed5 ch\u1ee9c:<\/p>\n<p><strong>B\u01b0\u1edbc 1: Khai th\u00e1c d\u1eef li\u1ec7u th\u1eadt \u2014 kh\u00f4ng ph\u1ea3i nguy\u1ec7n v\u1ecdng.<\/strong><br \/>\nThu th\u1eadp c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3: nh\u1eefng kho\u1ea3nh kh\u1eafc t\u1ed5 ch\u1ee9c t\u1ef1 h\u00e0o nh\u1ea5t, nh\u1eefng l\u1ea7n x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng t\u1ed1t nh\u1ea5t, nh\u1eefng l\u00fac ai \u0111\u00f3 l\u00e0m \u0111i\u1ec1u \u0111\u00fang m\u00e0 kh\u00f4ng ai y\u00eau c\u1ea7u. Nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 ch\u1ee9a gi\u00e1 tr\u1ecb th\u1eadt.<\/p>\n<p><strong>B\u01b0\u1edbc 2: T\u00ecm m\u1eabu \u2014 kh\u00f4ng ph\u1ea3i \u0111a s\u1ed1 phi\u1ebfu.<\/strong><br \/>\nGi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea7u ch\u1ecdn b\u1eb1ng d\u00e2n ch\u1ee7. Ch\u00fang \u0111\u01b0\u1ee3c nh\u1eadn ra b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n \u0111\u1ecdc v\u0103n h\u00f3a. H\u1ecfi: \u0110i\u1ec3m chung n\u00e0o xu\u1ea5t hi\u1ec7n trong nh\u1eefng c\u00e2u chuy\u1ec7n t\u1ed1t nh\u1ea5t \u0111\u00f3?<\/p>\n<p><strong>B\u01b0\u1edbc 3: D\u1ecbch th\u00e0nh h\u00e0nh vi \u2014 b\u1eb1ng ng\u00f4n ng\u1eef c\u1ee7a t\u1ed5 ch\u1ee9c b\u1ea1n.<\/strong><br \/>\nKh\u00f4ng d\u00f9ng t\u1eeb ng\u1eef chung chung c\u1ee7a gi\u1edbi qu\u1ea3n tr\u1ecb. D\u00f9ng ng\u00f4n ng\u1eef m\u00e0 \u0111\u1ed9i c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 n\u00f3i chuy\u1ec7n h\u1eb1ng ng\u00e0y. N\u1ebfu gi\u00e1 tr\u1ecb nghe c\u00f3 v\u1ebb &#8220;\u0111\u1ebfn t\u1eeb s\u00e1ch gi\u00e1o khoa&#8221; \u2014 n\u00f3 s\u1ebd \u1edf l\u1ea1i trong s\u00e1ch gi\u00e1o khoa.<\/p>\n<p><strong>B\u01b0\u1edbc 4: L\u00e3nh \u0111\u1ea1o cam k\u1ebft th\u1ef1c h\u00e0nh tr\u01b0\u1edbc \u2014 c\u00f4ng khai v\u00e0 c\u00f3 th\u1ec3 quan s\u00e1t.<\/strong><br \/>\nKh\u00f4ng ph\u1ea3i b\u1eb1ng tuy\u00ean ng\u00f4n. M\u00e0 b\u1eb1ng nh\u1eefng h\u00e0nh vi nh\u1ecf, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. M\u1ed9t cu\u1ed9c h\u1ecdp m\u00e0 l\u00e3nh \u0111\u1ea1o th\u1eb3ng th\u1eafn n\u00f3i &#8220;T\u00f4i sai \u1edf \u0111\u00e2y&#8221; c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n m\u1ed9t tr\u0103m bu\u1ed5i training v\u0103n h\u00f3a.<\/p>\n<h2>6. Th\u1ef1c H\u00e0nh Ngay \u2014 B\u00e0i T\u1eadp 5 Ph\u00fat Cho L\u00e3nh \u0110\u1ea1o<\/h2>\n<p>B\u1ea1n kh\u00f4ng c\u1ea7n workshop. B\u1ea1n ch\u1ec9 c\u1ea7n 5 ph\u00fat v\u00e0 s\u1ef1 trung th\u1ef1c.<\/p>\n<p>L\u1ea5y m\u1ed9t t\u1edd gi\u1ea5y, chia \u0111\u00f4i. B\u00ean tr\u00e1i vi\u1ebft: <em>&#8220;Nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed5 ch\u1ee9c t\u00f4i tuy\u00ean b\u1ed1.&#8221;<\/em> B\u00ean ph\u1ea3i vi\u1ebft: <em>&#8220;Ba h\u00e0nh vi t\u00f4i quan s\u00e1t th\u1ea5y nhi\u1ec1u nh\u1ea5t trong t\u1ed5 ch\u1ee9c tu\u1ea7n v\u1eeba r\u1ed3i.&#8221;<\/em><\/p>\n<p>Nh\u00ecn hai c\u1ed9t \u0111\u00f3. Ch\u00fang c\u00f3 kh\u1edbp nhau kh\u00f4ng?<\/p>\n<p>Kho\u1ea3ng c\u00e1ch gi\u1eefa hai c\u1ed9t \u2014 \u0111\u00f3 ch\u00ednh l\u00e0 kho\u1ea3ng c\u00e1ch gi\u1eefa v\u0103n h\u00f3a tuy\u00ean b\u1ed1 v\u00e0 v\u0103n h\u00f3a th\u1eadt. C\u00f4ng vi\u1ec7c c\u1ee7a l\u00e3nh \u0111\u1ea1o l\u00e0 thu h\u1eb9p kho\u1ea3ng c\u00e1ch \u0111\u00f3. Kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u00e1ch vi\u1ebft l\u1ea1i c\u1ed9t b\u00ean tr\u00e1i \u2014 m\u00e0 b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i nh\u1eefng g\u00ec xu\u1ea5t hi\u1ec7n \u1edf c\u1ed9t b\u00ean ph\u1ea3i.<\/p>\n<p>Sau \u0111\u00f3, ch\u1ecdn <em>m\u1ed9t h\u00e0nh vi c\u1ee5 th\u1ec3<\/em> m\u00e0 b\u1ea1n \u2014 ch\u00ednh b\u1ea1n, kh\u00f4ng ph\u1ea3i \u0111\u1ed9i c\u1ee7a b\u1ea1n \u2014 s\u1ebd th\u1ef1c h\u00e0nh kh\u00e1c \u0111i trong tu\u1ea7n t\u1edbi. M\u1ed9t h\u00e0nh vi th\u00f4i. \u0110\u1ee7 nh\u1ecf \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. \u0110\u1ee7 th\u1eadt \u0111\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i.<\/p>\n<blockquote>\n<p><em>V\u0103n h\u00f3a kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y b\u1eb1ng quy\u1ebft \u0111\u1ecbnh l\u1edbn. N\u00f3 \u0111\u01b0\u1ee3c x\u00e2y b\u1eb1ng h\u00e0ng ngh\u00ecn h\u00e0nh vi nh\u1ecf, m\u1ed7i ng\u00e0y, c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o.<\/em><\/p>\n<\/blockquote>\n<h2>7. V\u0103n H\u00f3a T\u1ec9nh Th\u1ee9c \u2014 Khi T\u1ed5 Ch\u1ee9c C\u00f3 V\u1ecb Th\u1ea7y B\u00ean Trong<\/h2>\n<p>C\u00f3 m\u1ed9t t\u1ea7ng s\u00e2u h\u01a1n m\u00e0 \u00edt t\u00e0i li\u1ec7u qu\u1ea3n tr\u1ecb \u0111\u1ec1 c\u1eadp \u0111\u1ebfn.<\/p>\n<p>T\u1ed5 ch\u1ee9c \u2014 gi\u1ed1ng nh\u01b0 m\u1ed9t c\u00e1 nh\u00e2n \u2014 c\u0169ng c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh t\u1eeb tr\u1ea1ng th\u00e1i <em>ph\u1ea3n \u1ee9ng<\/em> (reactive) ho\u1eb7c t\u1eeb tr\u1ea1ng th\u00e1i <em>t\u1ec9nh th\u1ee9c<\/em>. M\u1ed9t t\u1ed5 ch\u1ee9c ph\u1ea3n \u1ee9ng s\u1ebd x\u00e2y gi\u00e1 tr\u1ecb t\u1eeb n\u1ed7i s\u1ee3: s\u1ee3 thua \u0111\u1ed1i th\u1ee7, s\u1ee3 m\u1ea5t kh\u00e1ch h\u00e0ng, s\u1ee3 nh\u00e2n vi\u00ean r\u1eddi \u0111i. Nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3, d\u00f9 \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t \u0111\u1eb9p \u0111\u1ebfn \u0111\u00e2u, \u0111\u1ec1u mang n\u0103ng l\u01b0\u1ee3ng c\u1ee7a s\u1ef1 co c\u1ee5m.<\/p>\n<p>M\u1ed9t t\u1ed5 ch\u1ee9c t\u1ec9nh th\u1ee9c x\u00e2y gi\u00e1 tr\u1ecb t\u1eeb c\u00e2u h\u1ecfi kh\u00e1c h\u01a1n: <em>&#8220;Ch\u00fang ta \u1edf \u0111\u00e2y \u0111\u1ec3 ph\u1ee5ng s\u1ef1 \u0111i\u1ec1u g\u00ec?&#8221;<\/em> Kh\u00f4ng ph\u1ea3i ph\u1ee5ng s\u1ef1 c\u1ed5 \u0111\u00f4ng \u2014 m\u00e0 l\u00e0 ph\u1ee5ng s\u1ef1 m\u1ed9t m\u1ee5c \u0111\u00edch l\u1edbn h\u01a1n, m\u1ed9t s\u1ef1 \u0111\u00f3ng g\u00f3p c\u00f3 th\u1eadt cho th\u1ebf gi\u1edbi xung quanh.<\/p>\n<p>Khi c\u00e2u h\u1ecfi \u0111\u00f3 tr\u1edf th\u00e0nh la b\u00e0n th\u1eadt s\u1ef1 c\u1ee7a t\u1ed5 ch\u1ee9c, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng c\u1ea7n \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf \u2014 ch\u00fang t\u1ef1 nhi\u00ean s\u1ed1ng trong t\u1eebng quy\u1ebft \u0111\u1ecbnh, t\u1eebng cu\u1ed9c tr\u00f2 chuy\u1ec7n, t\u1eebng l\u1ea7n t\u1ed5 ch\u1ee9c \u0111\u1ee9ng tr\u01b0\u1edbc ng\u00e3 r\u1ebd.<\/p>\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u t\u00f4i g\u1ecdi l\u00e0 <strong>V\u0103n h\u00f3a Doanh nghi\u1ec7p T\u1ec9nh Th\u1ee9c<\/strong> \u2014 kh\u00f4ng ph\u1ea3i m\u1ed9t xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb, m\u00e0 l\u00e0 tr\u1ea1ng th\u00e1i tr\u01b0\u1edfng th\u00e0nh m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ti\u1ebfn \u0111\u1ebfn khi nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o n\u00f3 d\u00e1m nh\u00ecn v\u00e0o b\u00ean trong tr\u01b0\u1edbc.<\/p>\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o h\u00e0nh tr\u00ecnh n\u00e0y \u2014 c\u1ea3 chi\u1ec1u t\u00e2m linh l\u1eabn chi\u1ec1u qu\u1ea3n tr\u1ecb \u2014 t\u00f4i m\u1eddi b\u1ea1n tham kh\u1ea3o <a href='https:\/\/books.inti.foundation'>nh\u1eefng cu\u1ed1n s\u00e1ch t\u00f4i \u0111\u00e3 vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 n\u00e0y<\/a>, t\u1eeb <em>Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p<\/em> \u0111\u1ebfn <em>H\u00e0nh Tr\u00ecnh Th\u1ee9c T\u1ec9nh<\/em>.<\/p>\n<hr\/>\n<p>X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i vi\u1ec7c l\u00e0m m\u1ed9t l\u1ea7n trong m\u1ed9t workshop. \u0110\u00f3 l\u00e0 h\u00e0nh tr\u00ecnh li\u00ean t\u1ee5c \u2014 c\u1ee7a l\u00e3nh \u0111\u1ea1o, c\u1ee7a \u0111\u1ed9i ng\u0169, c\u1ee7a c\u1ea3 t\u1ed5 ch\u1ee9c \u2014 \u0111\u1ec3 s\u1ed1ng g\u1ea7n h\u01a1n v\u1edbi \u0111i\u1ec1u m\u00ecnh th\u1eadt s\u1ef1 l\u00e0.<\/p>\n<p>Kh\u00f4ng ph\u1ea3i d\u1ec5. Nh\u01b0ng c\u00f3 th\u1ec3.<\/p>\n<p><em>T\u1ea1 Minh Tu\u1ea5n (Saga)<\/em><\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/h3>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng quan s\u00e1t th\u1ef1c t\u1ebf \u2014 kh\u00f4ng ph\u1ea3i nguy\u1ec7n v\u1ecdng. H\u00e3y thu th\u1eadp c\u00e1c c\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng kho\u1ea3nh kh\u1eafc t\u1ed5 ch\u1ee9c h\u00e0nh x\u1eed t\u1ed1t nh\u1ea5t, r\u1ed3i t\u00ecm m\u1eabu chung. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c nh\u1eadn ra t\u1eeb d\u1eef li\u1ec7u th\u1eadt, kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ecba ra t\u1eeb b\u1ea3ng tr\u1eafng.<\/p>\n<h3>T\u1ea1i sao gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a \u0111\u1eb9p m\u00e0 v\u1eabn kh\u00f4ng \u0111i v\u00e0o v\u0103n h\u00f3a th\u1eadt?<\/h3>\n<p>V\u00ec ch\u00fang ch\u01b0a \u0111\u01b0\u1ee3c d\u1ecbch th\u00e0nh h\u00e0nh vi quan s\u00e1t \u0111\u01b0\u1ee3c. M\u1ed9t gi\u00e1 tr\u1ecb ch\u1ec9 s\u1ed1ng trong t\u1ed5 ch\u1ee9c khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft n\u00f3 tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o trong th\u1ef1c t\u1ebf \u2014 h\u00e0nh vi n\u00e0o th\u1ec3 hi\u1ec7n n\u00f3, v\u00e0 h\u00e0nh vi n\u00e0o vi ph\u1ea1m n\u00f3.<\/p>\n<h3>Vai tr\u00f2 c\u1ee7a CEO v\u00e0 l\u00e3nh \u0111\u1ea1o trong vi\u1ec7c x\u00e2y v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h3>\n<p>L\u00e3nh \u0111\u1ea1o l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u ti\u00ean ph\u1ea3i s\u1ed1ng v\u1edbi gi\u00e1 tr\u1ecb \u2014 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng \u0111\u01b0\u1ee3c nh\u1eafc nh\u1edf v\u1ec1 n\u00f3. V\u0103n h\u00f3a lan xu\u1ed1ng t\u1eeb h\u00e0nh vi h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o, kh\u00f4ng bao gi\u1edd lan ng\u01b0\u1ee3c chi\u1ec1u.<\/p>\n<h3>M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p th\u1eadt s\u1ef1?<\/h3>\n<p>Kh\u00f4ng c\u00f3 con s\u1ed1 c\u1ed1 \u0111\u1ecbnh. V\u0103n h\u00f3a \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh b\u1edfi h\u00e0ng ngh\u00ecn h\u00e0nh vi nh\u1ecf l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng thay \u0111\u1ed5i c\u00f3 th\u1ec3 quan s\u00e1t \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n sau 6\u201312 th\u00e1ng n\u1ebfu l\u00e3nh \u0111\u1ea1o cam k\u1ebft th\u1ef1c h\u00e0nh nh\u1ea5t qu\u00e1n \u2014 kh\u00f4ng ph\u1ea3i n\u00f3i nh\u1ea5t qu\u00e1n.<\/p>\n<h3>V\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ec9nh th\u1ee9c kh\u00e1c g\u00ec so v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3n tr\u1ecb truy\u1ec1n th\u1ed1ng?<\/h3>\n<p>C\u00e1ch ti\u1ebfp c\u1eadn truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng x\u00e2y v\u0103n h\u00f3a t\u1eeb ngo\u00e0i v\u00e0o trong \u2014 qua quy tr\u00ecnh, ch\u00ednh s\u00e1ch, training. 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This article is for CEOs, founders, and leaders who want to build culture from the inside out rather than outside in.<\/p>","protected":false},"author":1,"featured_media":16244,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[79,71,68,92,139],"class_list":["post-16243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-ceo","tag-khoi-chanh-nghiep","tag-lanh-dao-tinh-thuc","tag-van-hoa-doanh-nghiep-tinh-thuc","tag-xay-dung-gia-tri-cot-loi"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Building Corporate Core Values: Not Slogans\u2014Observable Collective Behavior - Inti School of Light<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building Corporate Core Values: Not Slogans\u2014Observable Collective Behavior - Inti School of Light\" \/>\n<meta property=\"og:description\" content=\"A company&#039;s core values are not beautiful words on a wall, but collective behaviors repeated until they become organizational instinct. This article is for CEOs, founders, and leaders who want to build culture from the inside out rather than outside in.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/school.inti.foundation\/en\/xay-dung-gia-tri-cot-loi-doanh-nghiep\/\" \/>\n<meta property=\"og:site_name\" content=\"Inti School of Light\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-19T13:44:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T08:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/school.inti.foundation\/wp-content\/uploads\/2026\/06\/xay-dung-gia-tri-cot-loi-doanh-nghiep.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u1ea1 Minh Tu\u1ea5n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u1ea1 Minh Tu\u1ea5n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep\\\/\"},\"author\":{\"name\":\"T\u1ea1 Minh Tu\u1ea5n\",\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/#\\\/schema\\\/person\\\/ffe47db553b1d3d0ca166ad62fe6887f\"},\"headline\":\"X\u00e2y D\u1ef1ng Gi\u00e1 Tr\u1ecb C\u1ed1t L\u00f5i Doanh Nghi\u1ec7p: Kh\u00f4ng Ph\u1ea3i Slogan \u2014 L\u00e0 H\u00e0nh Vi T\u1eadp Th\u1ec3 C\u00f3 Th\u1ec3 Quan S\u00e1t \u0110\u01b0\u1ee3c\",\"datePublished\":\"2026-06-19T13:44:32+00:00\",\"dateModified\":\"2026-10-01T08:21:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep\\\/\"},\"wordCount\":3475,\"publisher\":{\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/school.inti.foundation\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep.jpg\",\"keywords\":[\"CEO\",\"Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p\",\"l\u00e3nh \u0111\u1ea1o t\u1ec9nh th\u1ee9c\",\"v\u0103n h\u00f3a doanh nghi\u1ec7p t\u1ec9nh th\u1ee9c\",\"x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep\\\/\",\"url\":\"https:\\\/\\\/school.inti.foundation\\\/xay-dung-gia-tri-cot-loi-doanh-nghiep\\\/\",\"name\":\"X\u00e2y D\u1ef1ng Gi\u00e1 Tr\u1ecb C\u1ed1t L\u00f5i Doanh Nghi\u1ec7p: Kh\u00f4ng Ph\u1ea3i Slogan \u2014 L\u00e0 H\u00e0nh Vi T\u1eadp Th\u1ec3 C\u00f3 Th\u1ec3 Quan S\u00e1t \u0110\u01b0\u1ee3c - 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TMT T\u1ea1 Minh Tu\u1ea5n l\u00e0 m\u1ed9t ng\u01b0\u1eddi th\u1ef1c h\u00e0nh t\u00e2m linh nghi\u00eam t\u00fac, \u0111i tr\u00ean con \u0111\u01b0\u1eddng c\u00e2n b\u1eb1ng gi\u1eefa v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n. Anh l\u00e0 Doanh nh\u00e2n X\u00e3 h\u1ed9i, Ch\u1ee7 t\u1ecbch TMT Group v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf cho c\u1ed9ng \u0111\u1ed3ng. Top 30 Under 30 Forbes Vi\u1ec7t Nam (2015) v\u00e0 Top 30 Under 30 Forbes Ch\u00e2u \u00c1 (2016). Nh\u00e0 Hu\u1ea5n luy\u1ec7n cao c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1eadp \u0111o\u00e0n nh\u01b0 ANZ, VCCI, CSIP, Khu C\u00f4ng ngh\u1ec7 Cao TP.HCM, Honda, FFAV, C\u00f4 G\u00e1i H\u00e0 Lan, Yomost, Fristi, Shiseido, \u2026 Di\u1ec5n gi\u1ea3 Qu\u1ed1c t\u1ebf tham gia di\u1ec5n thuy\u1ebft t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb to\u00e0n c\u1ea7u uy t\u00edn Th\u1ebf gi\u1edbi nh\u01b0 One Young World, Social Business Youth Summit, \u2026 T\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch Best Seller \u201cTr\u01b0\u1edbc B\u00ecnh Minh Lu\u00f4n L\u00e0 \u0110\u00eam T\u1ed1i\u201d, v\u00e0 cu\u1ed1n s\u00e1ch m\u1edbi nh\u1ea5t \\\"H\u00e0nh Tr\u00ecnh Th\u1ee9c T\u1ec9nh\\\" \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c h\u00e0nh t\u00e2m linh \u0111\u00f3n nh\u1eadn.\",\"sameAs\":[\"https:\\\/\\\/inti.foundation\\\/ta-minh-tuan-saga\\\/\"],\"url\":\"https:\\\/\\\/school.inti.foundation\\\/en\\\/author\\\/support\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Building Corporate Core Values: Not Slogans\u2014Observable Collective Behavior - Inti School of Light","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Building Corporate Core Values: Not Slogans\u2014Observable Collective Behavior - Inti School of Light","og_description":"A company's core values are not beautiful words on a wall, but collective behaviors repeated until they become organizational instinct. 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