{"id":16237,"date":"2026-06-19T20:24:33","date_gmt":"2026-06-19T13:24:33","guid":{"rendered":"https:\/\/school.inti.foundation\/startup-that-bai-vi-ly-do-gi\/"},"modified":"2026-10-01T15:21:32","modified_gmt":"2026-10-01T08:21:32","slug":"startup-that-bai-vi-ly-do-gi","status":"publish","type":"post","link":"https:\/\/school.inti.foundation\/en\/startup-that-bai-vi-ly-do-gi\/","title":{"rendered":"Why Do Startups Fail? 90% of the Answer Lies With People\u2014Not the Product"},"content":{"rendered":"<p>Startup th\u1ea5t b\u1ea1i v\u00ec l\u00fd do g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi ng\u1eafn nh\u1ea5t: <strong>v\u00ec ng\u01b0\u1eddi s\u00e1ng l\u1eadp ch\u01b0a s\u1eb5n s\u00e0ng \u1edf b\u00ean trong \u2014 d\u00f9 s\u1ea3n ph\u1ea9m, v\u1ed1n, hay th\u1ecb tr\u01b0\u1eddng c\u00f3 v\u1ebb \u0111\u1ee7 \u1edf b\u00ean ngo\u00e0i.<\/strong> Ph\u1ea7n l\u1edbn startup kh\u00f4ng ch\u1ebft v\u00ec \u00fd t\u01b0\u1edfng t\u1ed3i; ch\u00fang ch\u1ebft v\u00ec nh\u1eefng m\u00f4 th\u1ee9c t\u00e2m l\u00fd \u00e2m th\u1ea7m v\u1eadn h\u00e0nh trong ch\u00ednh ng\u01b0\u1eddi d\u1eabn d\u1eaft n\u00f3.<\/p>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng \u0111\u1ee9ng tr\u01b0\u1edbc m\u1ed9t quy\u1ebft \u0111\u1ecbnh l\u1edbn \u2014 ra m\u1eaft s\u1ea3n ph\u1ea9m, sa th\u1ea3i \u0111\u1ed3ng s\u00e1ng l\u1eadp, g\u1ecdi v\u1ed1n v\u00f2ng m\u1edbi \u2014 r\u1ed3i c\u1ea3m gi\u00e1c k\u1ef3 l\u1ea1 \u1eadp \u0111\u1ebfn: kh\u00f4ng ph\u1ea3i lo v\u1ec1 th\u1ecb tr\u01b0\u1eddng, m\u00e0 lo v\u1ec1 ch\u00ednh m\u00ecnh. S\u1ee3 th\u1ea5t b\u1ea1i. S\u1ee3 b\u1ecb nh\u00ecn nh\u1eadn sai. S\u1ee3 m\u1ea5t ki\u1ec3m so\u00e1t. N\u1ebfu c\u1ea3m gi\u00e1c \u0111\u00f3 quen thu\u1ed9c, b\u1ea1n kh\u00f4ng \u0111\u01a1n \u0111\u1ed9c \u2014 v\u00e0 b\u00e0i vi\u1ebft n\u00e0y d\u00e0nh cho b\u1ea1n.<\/p>\n<h2>T\u1ea1i Sao Ch\u00fang Ta Hay Nh\u00ecn Sai Ch\u1ed7?<\/h2>\n<p>Khi m\u1ed9t startup s\u1ee5p \u0111\u1ed5, ng\u01b0\u1eddi ta th\u01b0\u1eddng l\u1eadt l\u1ea1i pitch deck, ki\u1ec3m tra burn rate, \u0111\u1ed5 l\u1ed7i cho th\u1ecb tr\u01b0\u1eddng x\u1ea5u ho\u1eb7c \u0111\u1ed1i th\u1ee7 m\u1ea1nh. Nh\u1eefng l\u00fd do \u0111\u00f3 kh\u00f4ng sai \u2014 nh\u01b0ng ch\u00fang th\u01b0\u1eddng l\u00e0 <em>tri\u1ec7u ch\u1ee9ng<\/em>, kh\u00f4ng ph\u1ea3i <em>c\u0103n nguy\u00ean<\/em>.<\/p>\n<p>Nh\u00ecn s\u00e2u h\u01a1n m\u1ed9t t\u1ea7ng, c\u00e2u h\u1ecfi th\u1eadt s\u1ef1 l\u00e0: <strong>Ng\u01b0\u1eddi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111ang v\u1eadn h\u00e0nh t\u1eeb tr\u1ea1ng th\u00e1i t\u00e2m th\u1ee9c n\u00e0o?<\/strong> T\u1eeb s\u1ef1 r\u00f5 r\u00e0ng \u2014 hay t\u1eeb n\u1ed7i s\u1ee3? T\u1eeb t\u1ea7m nh\u00ecn \u2014 hay t\u1eeb c\u00e1i t\u00f4i c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ee9ng minh?<\/p>\n<blockquote><p><em>Th\u01b0\u01a1ng tr\u01b0\u1eddng kh\u00f4ng ph\u1ea3i chi\u1ebfn tr\u01b0\u1eddng \u2014 m\u00e0 l\u00e0 c\u00e1i tr\u01b0\u1eddng v\u1edbi nhi\u1ec1u t\u00ecnh th\u01b0\u01a1ng. Nh\u01b0ng \u0111\u1ec3 h\u1ecdc \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc \u1edf \u0111\u00f3, ng\u01b0\u1eddi h\u1ecdc c\u1ea7n \u0111\u1ee7 t\u1ec9nh \u0111\u1ec3 nh\u00ecn th\u1ea5y m\u00ecnh \u0111ang h\u1ecdc c\u00e1i g\u00ec.<\/em><\/p><\/blockquote>\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a <strong><a href=\"https:\/\/treasury.inti.foundation\/sach\/khoi-chanh-nghiep\">Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p<\/a><\/strong>: kh\u1edfi nghi\u1ec7p kh\u00f4ng ch\u1ec9 l\u00e0 x\u00e2y c\u00f4ng ty \u2014 m\u00e0 l\u00e0 x\u00e2y ch\u00ednh m\u00ecnh song song v\u1edbi x\u00e2y t\u1ed5 ch\u1ee9c. H\u00e3y kh\u1edfi nghi\u1ec7p, nh\u01b0ng \u0111\u1eebng t\u1ea1o nghi\u1ec7p. H\u00e3y <strong>kh\u1edfi ch\u00e1nh nghi\u1ec7p<\/strong>.<\/p>\n<h2>5 L\u1ed7i T\u00e2m L\u00fd Founder Hay M\u1eafc \u2014 V\u00e0 Ch\u00fang Gi\u1ebft Startup Nh\u01b0 Th\u1ebf N\u00e0o<\/h2>\n<h3>1. Nh\u1ea7m l\u1eabn gi\u1eefa s\u1ee9 m\u1ec7nh v\u00e0 c\u00e1i t\u00f4i c\u1ea7n \u0111\u01b0\u1ee3c ch\u1ee9ng minh<\/h3>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng nghe m\u00ecnh n\u00f3i: &#8220;T\u00f4i l\u00e0m \u0111i\u1ec1u n\u00e0y v\u00ec x\u00e3 h\u1ed9i c\u1ea7n n\u00f3.&#8221; Nh\u01b0ng s\u00e2u b\u00ean trong, c\u00e2u h\u1ecfi th\u1eadt s\u1ef1 l\u00e0: &#8220;T\u00f4i c\u1ea7n \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 ch\u1ee9ng minh t\u00f4i \u0111\u1ee7 gi\u1ecfi, \u0111\u1ee7 x\u1ee9ng \u0111\u00e1ng.&#8221;<\/p>\n<p>Khi s\u1ee9 m\u1ec7nh b\u1ecb tr\u1ed9n l\u1eabn v\u1edbi nhu c\u1ea7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn, m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh b\u1eaft \u0111\u1ea7u ph\u1ee5c v\u1ee5 c\u00e1i t\u00f4i \u2014 kh\u00f4ng ph\u1ea3i ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi d\u00f9ng. Founder s\u1ebd c\u1ed1 b\u1ea3o v\u1ec7 \u00fd t\u01b0\u1edfng g\u1ed1c d\u00f9 th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ph\u1ea3n h\u1ed3i r\u00f5 r\u00e0ng. S\u1ebd kh\u00f3 nghe ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c. S\u1ebd x\u00e2y s\u1ea3n ph\u1ea9m cho b\u1ea3n th\u00e2n h\u01a1n l\u00e0 cho kh\u00e1ch h\u00e0ng.<\/p>\n<blockquote><p><em>Khi b\u1ea1n kh\u00f4ng th\u1ec3 ph\u00e2n bi\u1ec7t \u0111\u00e2u l\u00e0 quy\u1ebft \u0111\u1ecbnh kinh doanh v\u00e0 \u0111\u00e2u l\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a v\u1ebft th\u01b0\u01a1ng ch\u01b0a l\u00e0nh \u2014 \u0111\u00f3 l\u00e0 l\u00fac startup b\u1eaft \u0111\u1ea7u \u0111i l\u1ec7ch.<\/em><\/p><\/blockquote>\n<h3>2. S\u1ee3 th\u1ea5t b\u1ea1i \u0111\u1ebfn m\u1ee9c kh\u00f4ng d\u00e1m th\u1ea5t b\u1ea1i \u0111\u00fang ch\u1ed7<\/h3>\n<p>Ngh\u1ecbch l\u00fd c\u1ee7a nhi\u1ec1u founder: h\u1ecd l\u00e0m m\u1ecdi th\u1ee9 \u0111\u1ec3 <em>tr\u00e1nh<\/em> th\u1ea5t b\u1ea1i, nh\u01b0ng ch\u00ednh s\u1ef1 n\u00e9 tr\u00e1nh \u0111\u00f3 l\u1ea1i t\u1ea1o ra th\u1ea5t b\u1ea1i l\u1edbn h\u01a1n v\u1ec1 sau.<\/p>\n<p>Kh\u00f4ng d\u00e1m pivot s\u1edbm v\u00ec s\u1ee3 th\u1eeba nh\u1eadn m\u00ecnh sai. Kh\u00f4ng d\u00e1m sa th\u1ea3i ng\u01b0\u1eddi kh\u00f4ng ph\u00f9 h\u1ee3p v\u00ec s\u1ee3 xung \u0111\u1ed9t. Kh\u00f4ng d\u00e1m d\u1eebng m\u1ed9t t\u00ednh n\u0103ng v\u00f4 d\u1ee5ng v\u00ec \u0111\u00e3 \u0111\u1ed5 qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0o \u0111\u00f3. \u0110\u00e2y l\u00e0 <strong>m\u00f4 th\u1ee9c sinh t\u1ed3n<\/strong> \u0111ang v\u1eadn h\u00e0nh \u2014 kh\u00f4ng ph\u1ea3i t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p>Th\u1ea5t b\u1ea1i nh\u1ecf \u0111\u00fang th\u1eddi \u0111i\u1ec3m l\u00e0 d\u1eef li\u1ec7u qu\u00fd. N\u00e9 tr\u00e1nh n\u00f3 l\u00e0 t\u00edch l\u0169y n\u1ee3 t\u00e2m l\u00fd \u2014 \u0111\u1ebfn l\u00fac l\u00e3i m\u1eb9 \u0111\u1ebb l\u00e3i con, startup kh\u00f4ng k\u1ecbp tr\u1ea3.<\/p>\n<h3>3. H\u1ed9i ch\u1ee9ng &#8220;m\u1ed9t m\u00ecnh g\u00e1nh tr\u1eddi&#8221; \u2014 v\u00e0 s\u1ef1 c\u00f4 \u0111\u01a1n kh\u00f4ng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn<\/h3>\n<p>C\u00f3 th\u1ec3 b\u1ea1n t\u1eebng \u1edf trong m\u1ed9t cu\u1ed9c h\u1ecdp v\u00e0 c\u1ea3m th\u1ea5y m\u00ecnh l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t th\u1eadt s\u1ef1 hi\u1ec3u chuy\u1ec7n. R\u1ed3i sau \u0111\u00f3, b\u1ea1n \u1edf m\u1ed9t m\u00ecnh v\u00e0 c\u1ea3m th\u1ea5y m\u1ecdi th\u1ee9 qu\u00e1 n\u1eb7ng \u2014 nh\u01b0ng kh\u00f4ng n\u00f3i v\u1edbi ai, v\u00ec &#8220;founder kh\u00f4ng \u0111\u01b0\u1ee3c y\u1ebfu.&#8221;<\/p>\n<p>S\u1ef1 c\u00f4 \u0111\u01a1n kh\u00f4ng \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn c\u1ee7a founder l\u00e0 m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n th\u1ea7m l\u1eb7ng nh\u1ea5t d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh sai. Khi b\u1ea1n kh\u00f4ng c\u00f3 ai \u0111\u1ec3 n\u00f3i th\u1eadt, n\u00e3o b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ef1 k\u1ec3 chuy\u1ec7n \u2014 v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u00f3 th\u01b0\u1eddng bi quan h\u01a1n th\u1ef1c t\u1ebf, ho\u1eb7c ph\u00f2ng th\u1ee7 h\u01a1n c\u1ea7n thi\u1ebft.<\/p>\n<p>L\u00e3nh \u0111\u1ea1o gi\u1ecfi kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi kh\u00f4ng c\u1ea7n ai. L\u00e3nh \u0111\u1ea1o gi\u1ecfi l\u00e0 ng\u01b0\u1eddi bi\u1ebft m\u00ecnh c\u1ea7n ai v\u00e0 d\u00e1m th\u1eadt s\u1ef1 \u1edf \u0111\u00f3.<\/p>\n<h3>4. Nh\u1ea7m &#8220;b\u1eadn r\u1ed9n&#8221; v\u1edbi &#8220;hi\u1ec7u qu\u1ea3&#8221; \u2014 v\u00e0 ki\u1ec7t s\u1ee9c nh\u01b0 m\u1ed9t chi\u1ebfn t\u00edch<\/h3>\n<p>Trong v\u0103n h\u00f3a kh\u1edfi nghi\u1ec7p, l\u00e0m vi\u1ec7c 16 ti\u1ebfng m\u1ed9t ng\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111eo nh\u01b0 hu\u00e2n ch\u01b0\u01a1ng. B\u1eadn r\u1ed9n tr\u1edf th\u00e0nh b\u1eb1ng ch\u1ee9ng c\u1ee7a s\u1ef1 nghi\u00eam t\u00fac.<\/p>\n<p>Nh\u01b0ng n\u00e3o ng\u01b0\u1eddi \u2014 k\u1ec3 c\u1ea3 n\u00e3o founder \u2014 kh\u00f4ng v\u1eadn h\u00e0nh t\u1ed1t trong tr\u1ea1ng th\u00e1i ki\u1ec7t s\u1ee9c m\u00e3n t\u00ednh. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00fac 11 gi\u1edd \u0111\u00eam sau 14 ti\u1ebfng l\u00e0m vi\u1ec7c th\u01b0\u1eddng l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u1eaft nh\u1ea5t v\u1ec1 sau.<\/p>\n<blockquote><p><em>80% th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb rung \u0111\u1ed9ng \u0111\u00fang \u2014 t\u1eeb s\u1ef1 r\u00f5 r\u00e0ng, b\u00ecnh t\u0129nh, v\u00e0 k\u1ebft n\u1ed1i v\u1edbi \u0111i\u1ec1u m\u00ecnh th\u1eadt s\u1ef1 mu\u1ed1n t\u1ea1o ra. 20% c\u00f2n l\u1ea1i m\u1edbi l\u00e0 h\u00e0nh \u0111\u1ed9ng. \u0110\u1ea3o ng\u01b0\u1ee3c t\u1ef7 l\u1ec7 n\u00e0y l\u00e0 c\u00f4ng th\u1ee9c c\u1ee7a ki\u1ec7t s\u1ee9c.<\/em><\/p><\/blockquote>\n<h3>5. Kh\u00f4ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c &#8220;ph\u1ea3n \u1ee9ng&#8221; v\u00e0 &#8220;ph\u1ea3n h\u1ed3i&#8221;<\/h3>\n<p>Khi m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1eeb ch\u1ed1i, khi m\u1ed9t \u0111\u1ed3ng s\u00e1ng l\u1eadp b\u1ea5t \u0111\u1ed3ng, khi con s\u1ed1 th\u00e1ng n\u00e0y kh\u00f4ng nh\u01b0 k\u1ef3 v\u1ecdng \u2014 b\u1ea1n <em>ph\u1ea3n \u1ee9ng<\/em> hay <em>ph\u1ea3n h\u1ed3i<\/em>?<\/p>\n<p>Ph\u1ea3n \u1ee9ng l\u00e0 b\u1ea3n n\u0103ng sinh t\u1ed3n l\u00ean ti\u1ebfng: ph\u00f2ng th\u1ee7, \u0111\u1ed5 l\u1ed7i, r\u00fat lui, ho\u1eb7c t\u1ea5n c\u00f4ng. Ph\u1ea3n h\u1ed3i l\u00e0 t\u00e2m th\u1ee9c t\u1ec9nh th\u1ee9c ch\u1ecdn l\u1ef1a: d\u1eebng l\u1ea1i, nh\u00ecn r\u00f5, r\u1ed3i h\u00e0nh \u0111\u1ed9ng t\u1eeb s\u1ef1 hi\u1ec3u bi\u1ebft.<\/p>\n<p>H\u1ea7u h\u1ebft xung \u0111\u1ed9t n\u1ed9i b\u1ed9 gi\u1eefa c\u00e1c founder, h\u1ea7u h\u1ebft quy\u1ebft \u0111\u1ecbnh sai trong kh\u1ee7ng ho\u1ea3ng, \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb <strong>ph\u1ea3n \u1ee9ng<\/strong> \u2014 kh\u00f4ng ph\u1ea3i ph\u1ea3n h\u1ed3i. \u0110\u00e2y l\u00e0 l\u1ed7i t\u00e2m l\u00fd v\u00f4 h\u00ecnh nh\u1ea5t, v\u00ec n\u00f3 x\u1ea3y ra trong t\u00edch t\u1eafc v\u00e0 lu\u00f4n c\u00f3 v\u1ebb h\u1ee3p l\u00fd trong kho\u1ea3nh kh\u1eafc \u0111\u00f3.<\/p>\n<h2>V\u1ea5n \u0110\u1ec1 Con Ng\u01b0\u1eddi \u2014 Kh\u00f4ng Ph\u1ea3i S\u1ea3n Ph\u1ea9m<\/h2>\n<p>Nh\u00ecn l\u1ea1i n\u0103m l\u1ed7i tr\u00ean, b\u1ea1n th\u1ea5y \u0111i\u1ec1u g\u00ec chung? Kh\u00f4ng c\u00e1i n\u00e0o li\u00ean quan \u0111\u1ebfn c\u00f4ng ngh\u1ec7, th\u1ecb tr\u01b0\u1eddng, hay m\u00f4 h\u00ecnh kinh doanh. T\u1ea5t c\u1ea3 \u0111\u1ec1u n\u1eb1m \u1edf <strong>tr\u1ea1ng th\u00e1i n\u1ed9i t\u00e2m c\u1ee7a ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh<\/strong>.<\/p>\n<p>\u0110\u00e2y kh\u00f4ng ph\u1ea3i \u0111\u1ec3 n\u00f3i r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c hay s\u1ea3n ph\u1ea9m kh\u00f4ng quan tr\u1ecdng. Ch\u00fang quan tr\u1ecdng. Nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c th\u1ef1c thi b\u1edfi con ng\u01b0\u1eddi \u2014 v\u00e0 con ng\u01b0\u1eddi \u0111\u00f3 \u0111ang v\u1eadn h\u00e0nh t\u1eeb tr\u1ea1ng th\u00e1i t\u00e2m th\u1ee9c n\u00e0o s\u1ebd quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a ra sao.<\/p>\n<p>M\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t trong tay m\u1ed9t founder \u0111ang v\u1eadn h\u00e0nh t\u1eeb n\u1ed7i s\u1ee3 v\u00e0 c\u00e1i t\u00f4i ch\u01b0a \u0111\u01b0\u1ee3c ch\u1eefa l\u00e0nh \u2014 th\u01b0\u1eddng s\u1ebd kh\u00f4ng \u0111i xa. M\u1ed9t s\u1ea3n ph\u1ea9m b\u00ecnh th\u01b0\u1eddng trong tay m\u1ed9t ng\u01b0\u1eddi th\u1eadt s\u1ef1 t\u1ec9nh th\u1ee9c, bi\u1ebft m\u00ecnh, bi\u1ebft \u0111\u1ed9i nh\u00f3m, bi\u1ebft ph\u1ee5c v\u1ee5 \u2014 th\u01b0\u1eddng t\u00ecm \u0111\u01b0\u1ee3c con \u0111\u01b0\u1eddng.<\/p>\n<p>Mu\u1ed1n \u0111i s\u00e2u h\u01a1n v\u00e0o g\u00f3c nh\u00ecn n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm \u0111\u1ecdc <a href='https:\/\/books.inti.foundation'>s\u00e1ch Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p<\/a> \u2014 n\u01a1i nh\u1eefng nguy\u00ean l\u00fd tr\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai \u0111\u1ea7y \u0111\u1ee7 cho h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp.<\/p>\n<h2>Th\u1ef1c H\u00e0nh Ngay: B\u00e0i T\u1eadp 5 Ph\u00fat Tr\u01b0\u1edbc M\u1ed7i Quy\u1ebft \u0110\u1ecbnh L\u1edbn<\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng ti\u1ebfp theo \u2014 g\u1ecdi v\u1ed1n, sa th\u1ea3i, pivot, k\u00fd h\u1ee3p \u0111\u1ed3ng \u2014 h\u00e3y th\u1eed b\u01b0\u1edbc n\u00e0y:<\/p>\n<ul>\n<li><strong>B\u01b0\u1edbc 1 (1 ph\u00fat):<\/strong> D\u1eebng l\u1ea1i. \u0110\u1eb7t hai tay l\u00ean b\u00e0n, h\u00edt th\u1edf ba h\u01a1i d\u00e0i. Kh\u00f4ng l\u00e0m g\u00ec kh\u00e1c.<\/li>\n<li><strong>B\u01b0\u1edbc 2 (1 ph\u00fat):<\/strong> H\u1ecfi th\u1eadt th\u1eadt: &#8220;Quy\u1ebft \u0111\u1ecbnh n\u00e0y t\u00f4i \u0111ang \u0111\u01b0a ra t\u1eeb \u0111\u00e2u \u2014 t\u1eeb s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 t\u1ea7m nh\u00ecn, hay t\u1eeb n\u1ed7i s\u1ee3 v\u00e0 \u00e1p l\u1ef1c?&#8221; Kh\u00f4ng c\u1ea7n tr\u1ea3 l\u1eddi ngay. Ch\u1ec9 c\u1ea7n h\u1ecfi v\u00e0 quan s\u00e1t c\u1ea3m gi\u00e1c trong ng\u01b0\u1eddi.<\/li>\n<li><strong>B\u01b0\u1edbc 3 (2 ph\u00fat):<\/strong> Vi\u1ebft ra m\u1ed9t c\u00e2u: &#8220;\u0110i\u1ec1u t\u00f4i th\u1eadt s\u1ef1 mu\u1ed1n t\u1ea1o ra v\u1edbi quy\u1ebft \u0111\u1ecbnh n\u00e0y l\u00e0\u2026&#8221; \u2014 kh\u00f4ng ph\u1ea3i k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh, m\u00e0 l\u00e0 gi\u00e1 tr\u1ecb ho\u1eb7c t\u00e1c \u0111\u1ed9ng b\u1ea1n mu\u1ed1n mang l\u1ea1i.<\/li>\n<li><strong>B\u01b0\u1edbc 4 (1 ph\u00fat):<\/strong> H\u1ecfi l\u1ea1i: &#8220;Quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u v\u1eeba vi\u1ebft kh\u00f4ng?&#8221; N\u1ebfu c\u00f3 \u2014 \u0111i ti\u1ebfp. N\u1ebfu kh\u00f4ng \u2014 d\u1eebng l\u1ea1i th\u00eam m\u1ed9t ng\u00e0y.<\/li>\n<\/ul>\n<p>Kh\u00f4ng ph\u1ea3i d\u1ec5. Nh\u01b0ng c\u00f3 th\u1ec3.<\/p>\n<h2>Khi B\u1ea1n S\u1eb5n S\u00e0ng Nh\u00ecn V\u00e0o B\u00ean Trong<\/h2>\n<p>X\u00e2y m\u1ed9t c\u00f4ng ty l\u00e0 m\u1ed9t trong nh\u1eefng h\u00e0nh tr\u00ecnh t\u1ef1 kh\u00e1m ph\u00e1 m\u1ea1nh m\u1ebd nh\u1ea5t m\u00e0 m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111i qua. Startup l\u00e0 t\u1ea5m g\u01b0\u01a1ng \u2014 n\u00f3 ph\u1ea3n chi\u1ebfu r\u00f5 r\u00e0ng kh\u00f4ng k\u00e9m b\u1ea5t k\u1ef3 kh\u00f3a thi\u1ec1n n\u00e0o. M\u1ed7i kh\u1ee7ng ho\u1ea3ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc. M\u1ed7i xung \u0111\u1ed9t \u0111\u1ed9i nh\u00f3m l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi v\u1ec1 ch\u00ednh m\u00ecnh. M\u1ed7i th\u1ea5t b\u1ea1i l\u00e0 d\u1eef li\u1ec7u \u2014 n\u1ebfu b\u1ea1n \u0111\u1ee7 t\u1ec9nh \u0111\u1ec3 \u0111\u1ecdc n\u00f3.<\/p>\n<p>C\u00e2u h\u1ecfi kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;startup c\u1ee7a t\u00f4i c\u00f3 v\u1ea5n \u0111\u1ec1 g\u00ec?&#8221; C\u00e2u h\u1ecfi s\u00e2u h\u01a1n l\u00e0: <strong>&#8220;T\u00f4i \u0111ang mang v\u00e0o startup \u0111i\u1ec1u g\u00ec \u2014 v\u00e0 t\u00f4i c\u00f3 s\u1eb5n s\u00e0ng nh\u00ecn th\u1eb3ng v\u00e0o \u0111\u00f3 kh\u00f4ng?&#8221;<\/strong><\/p>\n<blockquote><p><em>Th\u1ee9c t\u1ec9nh kh\u00f4ng ph\u1ea3i l\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi kh\u00e1c \u2014 \u0111\u00f3 l\u00e0 tr\u1edf v\u1ec1 v\u1edbi ch\u00ednh m\u00ecnh. V\u00e0 m\u1ed9t founder tr\u1edf v\u1ec1 v\u1edbi ch\u00ednh m\u00ecnh l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 x\u1ea3y ra cho \u0111\u1ed9i nh\u00f3m, cho s\u1ea3n ph\u1ea9m, v\u00e0 cho kh\u00e1ch h\u00e0ng.<\/em><\/p><\/blockquote>\n<p>N\u1ebfu b\u1ea1n \u0111ang tr\u00ean h\u00e0nh tr\u00ecnh \u0111\u00f3, <a href='https:\/\/books.inti.foundation'>s\u00e1ch Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p<\/a> l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin \u2014 vi\u1ebft cho nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n x\u00e2y d\u1ef1ng kh\u00f4ng ch\u1ec9 b\u1eb1ng tr\u00ed tu\u1ec7, m\u00e0 c\u00f2n b\u1eb1ng t\u00e2m th\u1ee9c.<\/p>\n<p>H\u00e0nh tr\u00ecnh kh\u00f4ng ng\u1eafn. Nh\u01b0ng m\u1ed7i b\u01b0\u1edbc \u0111i t\u1eeb s\u1ef1 t\u1ec9nh th\u1ee9c \u0111\u1ec1u \u0111\u00e1ng h\u01a1n m\u01b0\u1eddi b\u01b0\u1edbc \u0111i t\u1eeb v\u00f4 minh.<\/p>\n<p><em>T\u1ea1 Minh Tu\u1ea5n (Saga)<\/em><\/p>\n<h2>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p<\/h2>\n<h3>Startup th\u1ea5t b\u1ea1i v\u00ec l\u00fd do g\u00ec l\u00e0 ph\u1ed5 bi\u1ebfn nh\u1ea5t?<\/h3>\n<p>Ph\u1ed5 bi\u1ebfn nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m k\u00e9m hay thi\u1ebfu v\u1ed1n \u2014 m\u00e0 l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 con ng\u01b0\u1eddi: xung \u0111\u1ed9t \u0111\u1ed9i s\u00e1ng l\u1eadp, quy\u1ebft \u0111\u1ecbnh v\u1eadn h\u00e0nh t\u1eeb n\u1ed7i s\u1ee3 thay v\u00ec t\u1ea7m nh\u00ecn, v\u00e0 thi\u1ebfu t\u1ef1 nh\u1eadn th\u1ee9c \u1edf ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o.<\/p>\n<h3>L\u1ed7i t\u00e2m l\u00fd c\u1ee7a founder \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn startup nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n<p>L\u1ed7i t\u00e2m l\u00fd \u2014 nh\u01b0 nh\u1ea7m c\u00e1i t\u00f4i v\u1edbi s\u1ee9 m\u1ec7nh, s\u1ee3 th\u1ea5t b\u1ea1i, hay kh\u00f4ng ph\u00e2n bi\u1ec7t ph\u1ea3n \u1ee9ng v\u00e0 ph\u1ea3n h\u1ed3i \u2014 khi\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng b\u1ecb b\u00f3p m\u00e9o b\u1edfi c\u1ea3m x\u00fac ch\u01b0a \u0111\u01b0\u1ee3c x\u1eed l\u00fd, d\u1eabn \u0111\u1ebfn m\u1ea5t \u0111\u1ed9i nh\u00f3m, pivot sai th\u1eddi \u0111i\u1ec3m, ho\u1eb7c t\u1ed5n h\u1ea1i v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c.<\/p>\n<h3>Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p l\u00e0 g\u00ec v\u00e0 kh\u00e1c g\u00ec kh\u1edfi nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng?<\/h3>\n<p>Kh\u1edfi Ch\u00e1nh Nghi\u1ec7p l\u00e0 tri\u1ebft l\u00fd x\u00e2y d\u1ef1ng doanh nghi\u1ec7p song song v\u1edbi x\u00e2y d\u1ef1ng n\u1ed9i t\u00e2m \u2014 kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n t\u1ed1i \u01b0u tr\u1ea1ng th\u00e1i t\u00e2m th\u1ee9c c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp \u0111\u1ec3 m\u1ecdi quy\u1ebft \u0111\u1ecbnh xu\u1ea5t ph\u00e1t t\u1eeb s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 ph\u1ee5ng s\u1ef1, kh\u00f4ng ph\u1ea3i t\u1eeb n\u1ed7i s\u1ee3 hay c\u00e1i t\u00f4i.<\/p>\n<h3>L\u00e0m sao \u0111\u1ec3 bi\u1ebft m\u00ecnh \u0111ang quy\u1ebft \u0111\u1ecbnh t\u1eeb n\u1ed7i s\u1ee3 hay t\u1eeb t\u1ea7m nh\u00ecn?<\/h3>\n<p>D\u1eebng l\u1ea1i v\u00e0 h\u1ecfi th\u1eadt th\u1eadt: &#8220;N\u1ebfu kh\u00f4ng ai bi\u1ebft k\u1ebft qu\u1ea3 n\u00e0y, t\u00f4i v\u1eabn l\u00e0m kh\u00f4ng?&#8221; N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng \u2014 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111ang ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 b\u1ea1n mu\u1ed1n t\u1ea1o ra.<\/p>\n<h3>Founder c\u00f3 c\u1ea7n h\u1ecdc thi\u1ec1n \u0111\u1ec3 kh\u1edfi nghi\u1ec7p th\u00e0nh c\u00f4ng kh\u00f4ng?<\/h3>\n<p>Kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i &#8220;h\u1ecdc thi\u1ec1n&#8221; theo ngh\u0129a h\u00ecnh th\u1ee9c \u2014 nh\u01b0ng c\u1ea7n n\u0103ng l\u1ef1c t\u1ef1 nh\u1eadn th\u1ee9c, kh\u1ea3 n\u0103ng d\u1eebng l\u1ea1i tr\u01b0\u1edbc khi ph\u1ea3n \u1ee9ng, v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi m\u1ee5c \u0111\u00edch s\u00e2u h\u01a1n l\u1ee3i nhu\u1eadn. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec th\u1ef1c h\u00e0nh t\u1ec9nh th\u1ee9c c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 r\u1ea5t c\u1ee5 th\u1ec3 cho founder.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"Article\",\n      \"headline\": \"Startup Th\u1ea5t B\u1ea1i V\u00ec L\u00fd Do G\u00ec? 90% C\u00e2u Tr\u1ea3 L\u1eddi N\u1eb1m \u1ede Con Ng\u01b0\u1eddi \u2014 Kh\u00f4ng Ph\u1ea3i S\u1ea3n Ph\u1ea9m\",\n      \"description\": \"Startup th\u1ea5t b\u1ea1i v\u00ec l\u00fd do g\u00ec? 90% nguy\u00ean nh\u00e2n \u0111\u1ebfn t\u1eeb v\u1ea5n \u0111\u1ec1 con ng\u01b0\u1eddi & 5 l\u1ed7i 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s\u1ea3n ph\u1ea9m k\u00e9m hay thi\u1ebfu v\u1ed1n \u2014 m\u00e0 l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 con ng\u01b0\u1eddi: xung \u0111\u1ed9t \u0111\u1ed9i s\u00e1ng l\u1eadp, quy\u1ebft \u0111\u1ecbnh v\u1eadn h\u00e0nh t\u1eeb n\u1ed7i s\u1ee3 thay v\u00ec t\u1ea7m nh\u00ecn, v\u00e0 thi\u1ebfu t\u1ef1 nh\u1eadn th\u1ee9c \u1edf ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"L\u1ed7i t\u00e2m l\u00fd c\u1ee7a founder \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn startup nh\u01b0 th\u1ebf n\u00e0o?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"L\u1ed7i t\u00e2m l\u00fd \u2014 nh\u01b0 nh\u1ea7m c\u00e1i t\u00f4i v\u1edbi s\u1ee9 m\u1ec7nh, s\u1ee3 th\u1ea5t b\u1ea1i, hay kh\u00f4ng ph\u00e2n bi\u1ec7t ph\u1ea3n \u1ee9ng v\u00e0 ph\u1ea3n h\u1ed3i \u2014 khi\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng b\u1ecb b\u00f3p m\u00e9o b\u1edfi 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ph\u1ee5ng s\u1ef1, kh\u00f4ng ph\u1ea3i t\u1eeb n\u1ed7i s\u1ee3 hay c\u00e1i t\u00f4i.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"L\u00e0m sao \u0111\u1ec3 bi\u1ebft m\u00ecnh \u0111ang quy\u1ebft \u0111\u1ecbnh t\u1eeb n\u1ed7i s\u1ee3 hay t\u1eeb t\u1ea7m nh\u00ecn?\",\n          \"acceptedAnswer\": {\n            \"@type\": \"Answer\",\n            \"text\": \"D\u1eebng l\u1ea1i v\u00e0 h\u1ecfi th\u1eadt th\u1eadt: \\\"N\u1ebfu kh\u00f4ng ai bi\u1ebft k\u1ebft qu\u1ea3 n\u00e0y, t\u00f4i v\u1eabn l\u00e0m kh\u00f4ng?\\\" N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 kh\u00f4ng \u2014 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 \u0111ang ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 b\u1ea1n mu\u1ed1n t\u1ea1o ra.\"\n          }\n        },\n        {\n          \"@type\": \"Question\",\n          \"name\": \"Founder c\u00f3 c\u1ea7n 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This article identifies 5 common psychological mistakes founders make and how to look at yourself before reviewing the company.<\/p>","protected":false},"author":1,"featured_media":16238,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[75,71,135,134,133],"class_list":["post-16237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-doanh-nhan-tinh-thuc","tag-khoi-chanh-nghiep","tag-khoi-nghiep","tag-loi-tam-ly-founder","tag-startup-that-bai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Do Startups Fail? 90% of the Answer Lies in People\u2014Not the Product - Inti School of Light<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Do Startups Fail? 90% of the Answer Lies in People\u2014Not the Product - Inti School of Light\" \/>\n<meta property=\"og:description\" content=\"Startups fail not because of poor products or the wrong market, but mostly because of cracks within the founders. This article identifies 5 common psychological mistakes founders make and how to look at yourself before reviewing the company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/school.inti.foundation\/en\/startup-that-bai-vi-ly-do-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Inti School of Light\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-19T13:24:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T08:21:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/school.inti.foundation\/wp-content\/uploads\/2026\/06\/startup-that-bai-vi-ly-do-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"T\u1ea1 Minh Tu\u1ea5n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"T\u1ea1 Minh Tu\u1ea5n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/startup-that-bai-vi-ly-do-gi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/startup-that-bai-vi-ly-do-gi\\\/\"},\"author\":{\"name\":\"T\u1ea1 Minh Tu\u1ea5n\",\"@id\":\"https:\\\/\\\/school.inti.foundation\\\/#\\\/schema\\\/person\\\/ffe47db553b1d3d0ca166ad62fe6887f\"},\"headline\":\"Startup Th\u1ea5t B\u1ea1i V\u00ec L\u00fd Do G\u00ec? 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Anh l\u00e0 Doanh nh\u00e2n X\u00e3 h\u1ed9i, Ch\u1ee7 t\u1ecbch TMT Group v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p d\u1eabn \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh, v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n \u0111\u00e3 mang l\u1ea1i nhi\u1ec1u t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf cho c\u1ed9ng \u0111\u1ed3ng. Top 30 Under 30 Forbes Vi\u1ec7t Nam (2015) v\u00e0 Top 30 Under 30 Forbes Ch\u00e2u \u00c1 (2016). Nh\u00e0 Hu\u1ea5n luy\u1ec7n cao c\u1ea5p cho c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1eadp \u0111o\u00e0n nh\u01b0 ANZ, VCCI, CSIP, Khu C\u00f4ng ngh\u1ec7 Cao TP.HCM, Honda, FFAV, C\u00f4 G\u00e1i H\u00e0 Lan, Yomost, Fristi, Shiseido, \u2026 Di\u1ec5n gi\u1ea3 Qu\u1ed1c t\u1ebf tham gia di\u1ec5n thuy\u1ebft t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb to\u00e0n c\u1ea7u uy t\u00edn Th\u1ebf gi\u1edbi nh\u01b0 One Young World, Social Business Youth Summit, \u2026 T\u00e1c gi\u1ea3 cu\u1ed1n s\u00e1ch Best Seller \u201cTr\u01b0\u1edbc B\u00ecnh Minh Lu\u00f4n L\u00e0 \u0110\u00eam T\u1ed1i\u201d, v\u00e0 cu\u1ed1n s\u00e1ch m\u1edbi nh\u1ea5t \\\"H\u00e0nh Tr\u00ecnh Th\u1ee9c T\u1ec9nh\\\" \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi th\u1ef1c h\u00e0nh t\u00e2m linh \u0111\u00f3n nh\u1eadn.\",\"sameAs\":[\"https:\\\/\\\/inti.foundation\\\/ta-minh-tuan-saga\\\/\"],\"url\":\"https:\\\/\\\/school.inti.foundation\\\/en\\\/author\\\/support\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Do Startups Fail? 90% of the Answer Lies in People\u2014Not the Product - Inti School of Light","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Why Do Startups Fail? 90% of the Answer Lies in People\u2014Not the Product - Inti School of Light","og_description":"Startups fail not because of poor products or the wrong market, but mostly because of cracks within the founders. 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